Frontier Airlines (Nasdaq:FRNT) today announced that it has signed four separate agreements with the athletics programs of Air Force Academy, Colorado State University (CSU), the University of Denver (DU) and the University of Northern Colorado (UNC), to be the exclusive airline partner of each.
This announcement follows Frontier`s recent agreement with University of Colorado (CU) athletics department to be CU`s official airline marketing partner.
The agreements vary in terms of length, but all four agreements call for Frontier to receive prominent signage in applicable stadiums and arenas; participate in in-game promotions; receive prominent logo and advertising placement in university athletics publications; and have access to significant joint promotion opportunities. Specifically, the agreements include the following details:
University of Denver -
—Three-year agreement to be exclusive airline of the University of Denver`s Ritchie Center
—Signage on Magness Arena`s scoreboard and on both basketball hoops during home basketball games
—Opportunity to supply added value/special fare programs to Coors Fitness Center members as well as on-going sporting event promotions
University of Northern Colorado -
—Five-year agreement to be corporate partner of UNC Department of Athletics
—Signage at Nottingham Field, Jackson Field and Butler-Hancock Field
—Commercial spots during every UNC football game aired on KCOL
—On-going promotional opportunities
Colorado State University -
—Presenting sponsor of the “Frontier Out of Town Scoreboard” at Hughes Stadium
—Presenting sponsor of half-time promotions at all CSU men`s and women`s basketball home games played at Moby Arena
—On-going promotional and advertising opportunities
Air Force Academy -
—Three-year agreement as official airline of Air Force Athletics
—Advertising/promotion opportunities during all football, men`s and women`s basketball, baseball and hockey events
—Signage in Falcon Stadium, Clune Basketball Arena and Cadet Ice Hockey Arena.
—On-going in-game promotions
“College athletics have a long and glorious history in the state of Colorado and we are proud to support these great institutions as well as the students and communities they serve,” said Frontier`s Vice President of Marketing and Planning, Sean Menke. “These relationships provide great potential for exciting and innovative sports and travel packages and we look forward to bringing our low fares and industry-leading service to the students, alums, parents and faculties of these great schools.”
About Frontier -
Currently in its tenth year of operations, Denver-based Frontier Airlines is the second-largest jet service carrier at Denver International Airport with a fleet of 40 aircraft and employing approximately 3,500 aviation professionals. Frontier and its affiliate Frontier JetExpress currently serve 40 U.S. cities with 200 daily flights. Frontier`s maintenance and engineering department has received the Federal Aviation Administration`s highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for four consecutive years. In August 2003, Frontier ranked as one of the “Top 10 Domestic Airlines” as determined by readers of Travel & Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.