Delta Launches Hometown Atlanta Ad Campaign

ATLANTA, Aug. 21, 2003—Delta Air Lines (NYSE: DAL) is unveiling its new hometown advertising campaign, which promotes the airline’s respect for customers’ personal time through its unmatched Atlanta flight schedule and easy-to-use check-in technology.
The new campaign, entitled, “You’ve Got Business at Home, Too,” features television, radio, print, outdoor and online advertisements. The campaign, developed by Atlanta-based BrightHouse, highlights how Delta’s frequent flights, self-service check-in kiosks, and online technology, including the ability to check-in and print boarding passes, all make travel more efficient for Atlanta customers and allow them more time for other parts of their busy lives. The television and radio components of the campaign debut today, with print, broadcast and online elements appearing in the upcoming weeks. The campaign will run through the end of the year.

“Time is precious, and our customers tell us that they want to do business with an airline that values what is most important to them,” said Vicki Escarra, executive vice president and chief marketing officer for Delta. “Delta’s extensive route network, frequent daily service and expedited airport check-in processes will bring them back to where they really want to be, home in Atlanta spending more quality time with family and friends.

The television and radio spots feature business travelers receiving a humorous, positive “performance review” from friends, family and even pets. Due to Delta’s frequent flights and time-saving check-in options, the “on-the-go” travelers are home more often and can spend quality time with those they love. Print ads will run in the Atlanta Journal-Constitution, Atlanta Business Chronicle, The Wall Street Journal, local editions of national publications such as Time and Newsweek, as well as other local Atlanta publications. Outdoor ads feature popular Atlanta activities and suggest frequent travelers now have more time to attend these events, due to Delta’s convenient flight schedules and check-in process.

Delta offers customers more than 900 daily flights to more than 180 cities from Atlanta, the world’s largest airline hub, at competitive fares and with the ability to earn miles in the SkyMiles‰ program. The carrier also provides customers more flights from Atlanta than any other carrier to key business destinations of New York, Washington D.C., Boston, Dallas and Los Angeles. At Hartsfield Atlanta International Airport, Delta serves up the industry’s most efficient and convenient check-in options including:

76 self-service, check-in kiosks;
* 24 Delta Direct phones for immediate access to Reservations Agents for assistance with complex ticketing transactions;
* 155 Gate Information Display Screens (GIDS) for flight information, weather, standby and connection information;
* Numerous Flight Information Display Screens (FIDS) for updated departure and arrival times and gate information; and
* Dedicated Lobby Assist Agents and Service Excellence Coordinators to assist customers with determining the fastest check-in option that meets their needs.


Customers may also book reservations, select seat assignments, redeem miles for Award Travel, check-in, print boarding passes and check estimated airport wait times from home or the office via

Delta Air Lines, the world’s second largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, offers 5,813 flights each day to 447 destinations in 81 countries on Delta, Song, Delta Express, Delta Shuttle, Delta Connection and Delta’s worldwide partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. For more information, please go to