Priceline.com Tickets Sale Offers Deep Discounts

NORWALK, Conn.—(BUSINESS WIRE)—Aug. 20, 2003—Priceline.com(R) (Nasdaq: PCLN), the Name Your Own Price(R) service, announced today the start of a special, limited-time airline tickets sale that makes it possible for leisure travelers to obtain even deeper discounts on airline tickets to destinations around the U.S. and internationally. The sale also applies to flights purchased as part of a priceline.com vacation package. Additionally, all customers who purchase tickets during the sale period receive a coupon for up to $50 in savings on hotel rooms booked through priceline.com.
For full sale details, or to make an offer, visit http://www.priceline.com/faresale
The sale applies to U.S. residents who make their priceline.com airline reservations now through September 10 for travel from September 1 through November 19, 2003. “Priceline.com has obtained agreements from certain major airline partners to make even bigger ticket savings available to customers who travel this Fall,” said Tim Gordon, priceline.com`s Senior Vice President, Travel Services. “So look around, get the best price you can find, then make an even lower offer on priceline.com.”
The additional priceline.com hotel offer applies to customers who purchase airline tickets. They will receive coupons good for a $10 per-night discount, up to a maximum of five nights or $50, on any 3-star or higher hotel room purchased through priceline.com.
Airlines can make these savings available because priceline.com customers are flexible in their travel plans. Priceline.com customers pick the dates and airports for their travel (and of course the price they want to pay), and allow the airlines to put them on flights where they have empty seats.
Here are some customers who have already saved on priceline.com airline tickets and vacation packages:
Airline Tickets:
—Sara P paid $243 for a round-trip priceline.com ticket from Boston to San Diego - a savings of 36 percent.

—Jeong S paid $213 for a round-trip priceline.com ticket from Santa Ana to New York - a savings of 51 percent.

—Russell T paid $145 for a round-trip priceline.com ticket from St. Louis to Charlotte - a savings of 44 percent.

Airline ticket prices quoted were for travel in September and October and are rounded to the nearest dollar, with all taxes and fees included. Savings are based on the best available published price for the same flight and dates.
Vacation Packages: 
—Julie H named her own price of $290 per person for round-trip priceline.com airline tickets from Phoenix to San Francisco and 2 nights in a 4-star hotel.

—Sonja W named her own price of $291 per person for round-trip priceline.com airline tickets from New York to New Orleans and 3 nights in a 3-star hotel.

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—Tammy W named her own price of $405 per person for round-trip priceline.com airline tickets from Boston to Orlando and 7 nights in a 2.5-star hotel.

Quoted vacation packages were booked for travel in September and October. Prices are rounded to the nearest dollar and include applicable taxes and fees.


About Priceline.com: Priceline.com offers products for sale in two categories: a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises; and a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites LowestFare.com and Rentalcars.com. Priceline.com is part-owner of Travelweb LLC. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.
This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements. Expressions of future goals and similar expressions including, without limitation, “may,” “will,” “should,” “could,” “expects,” “does not currently expect,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “targets,” or “continue,” reflecting something other than historical fact are intended to identify forward-looking statements. The following factors, among others, could cause the Company`s actual results to differ materially from those described in the forward-looking statements: adverse changes in general market conditions for leisure and other travel products as the result of, among other things, terrorist attacks; adverse changes in the Company`s relationships with airlines and other product and service providers including, without limitation, the withdrawal of suppliers from the priceline.com system; the bankruptcy or insolvency of another major domestic airline; the effects of increased competition; systems-related failures and/or security breaches; the Company`s ability to protect its intellectual property rights; losses by the Company and its licensees; final adjustments made in closing the quarter; legal and regulatory risks and the ability to attract and retain qualified personnel. For a detailed discussion of these and other factors that could cause the Company`s actual results to differ materially from those described in the forward-looking statements, please refer to the Company`s most recent Form 10-Q, Form 10-K and Form 8-K filings with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

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