Earn One Free Upgrade on United

CHICAGO, August 19, 2003 - United Airlines’ new “Two touchdowns. One free upgrade.” promotion gives Denver Broncos’ fans an opportunity to fly in style. From August 19 through October 15, Colorado residents who purchase two qualifying roundtrip tickets on United, earn a free roundtrip domestic upgrade on their next United flight plus a $25 gift certificate to use toward the purchase of official Denver Broncos merchandise.

“United continues to be a strong supporter of the city of Denver, home to United’s second largest hub airport,” said John Tague, executive vice president - Customer. “We are proud to have flown the Denver Broncos for over a quarter century, and United is very pleased to be able to provide a way for our most loyal customers to travel in style.”

To promote the “Two touchdowns. One free upgrade.” offer United is taking out full-page advertisements in Denver’s hometown newspapers, The Denver Post and the Rocky Mountain News. United will have a brass trio band play at the United terminal at DIA on Tuesday, August 19, and fans visiting downtown Denver will be treated to the beat of The Stampede, the official drumline of the Denver Broncos. Additionally, former Broncos player Mark Schlereth will be signing autographs at DIA and on the 16thÊ Street Mall in downtown Denver.

“This is great way to build momentum in advance of the official start of the football season,” said Greg Carney, Broncos Vice President of Marketing. “We are delighted to join with United Airlines to help our fans get excited about the upcoming football season.”

United and United Express offer the most daily nonstop flights out of Denver International Airport (DIA) with 360 departures, 238 of which are United flights. United employs 6,300 people, has served the Denver community since 1937 and is one of the state’s largest employers.


This offer is only valid for Colorado residents who purchase e-tickets. Qualifying customers must be members of Mileage Plus and must register for this offer. Denver Broncos merchandise certificates can only be redeemed at an official Broncos Team store. For complete terms and conditions of this offer and to register, go towww.united.com/gobroncosor call 1-800-447-6772 and enter code 370.

About United: In 2002, United`s employees broke 35 company records and achieved the best overall operational performance in the company`s 77-year history. United Airlines finished 2002 ranked No. 1 in the industry in domestic on-time performance among major airlines as published in the Department of Transportation`s Air Travel Consumer Report for 2002. United and United Express operate approximately 3,300 flights a day on a route network that spans the globe. News releases and other information about United can be found at the company`s web site atÊwww.united.com

About the Denver Broncos:
Since 1960 the Denver Broncos have grown into a team that is followed by legions of fans throughout the Rocky Mountain region, United States and the world. An original franchise of the American Football League, the club reached the National Football League`s pinnacle by capturing its first World Championship by virtue of a 31-24 victory over the Green Bay Packers in Super Bowl XXXII. One year later the team was able to follow-up on the previous year`s feat by winning it`s second title. The organization remains the last NFL franchise to win back-to-back Super Bowls.

Terms and Conditions:
Valid only for residents of the state of Colorado that are members of Mileage Plus‰. Not valid on government fares. Offer valid for travel August 19, 2003 through October 15, 2003. Offer valid on paid, published fares in F, A, C, D, Y, B, M, H, and Q booking classes only. Customer must fly two qualifying roundtrips to receive eight 500-mile e-upgrades. Mileage Plus number must be provided prior to flight departure in order for the trip to qualify. Offer may be earned a maximum of three times (six roundtrips). Offer is not combinable with other non-combinable offers. Valid on United and United Express and not applicable to United-marketed code share flights operated by other carriers. E-ticket purchase required. Registration is required to qualify for the offer. Roundtrip travel required and travel must originate and terminate in Colorado. Open-jaw itineraries and circle trips do not qualify for this offer. Customers will receive eight 500-mile E-upgrades for each two qualifying roundtrips. E-upgrades will be deposited into customers accounts 4-6 weeks after qualifying travel (or offer period). Use of 500-mile e-upgrades is subject to availability and not available on all United Express routes. 500-mile upgrades are valid for travel through January 31, 2004. For additional terms and conditions of 500 mile E-upgrades, please see united.com:Êplease click hereÊOffer subject to change without notice; other restrictions may apply. Broncos merchandise certificate will be mailed to customer 4-6 weeks after qualifying travel (or offer period). Certificates valid only on merchandise and have no cash value. Certificates redeemable at a Broncos Team Store and are valid until January 31, 2004. Stores located at INVESCO Field at Mile High, 1701 Bryant Street, Suite 300, Denver, CO 80204, and at Broncos Store, 7505 South Potomac Street, Englewood, CO 80112.