Northwest Improves Trans-Atlantic Coach

Northwest Airlines today announced improvements to its trans-Atlantic coach class product as part of an entirely new interior aboard its Airbus A330 aircraft.
Northwest’s A330-300 twin-engine jet offers trans-Atlantic coach class travelers an unrivaled, completely interactive in-flight entertainment system, a more passenger-friendly seating configuration, a new seat and more.
“The amenities aboard Northwest’s new A330 provide trans-Atlantic coach class travelers with a significantly enhanced travel experience,” said Phil Haan, executive vice president international, sales and information services. “Northwest customers will enjoy an in-flight entertainment system that offers features not found on any other airline in the world.”
Northwest`s A330 provides customers with access to a new, fully interactive in-flight entertainment system, offering customers a wide variety of music, movies, short subject programs, games, shopping and in-flight information, all “on demand,” giving them the freedom and flexibility to start, pause or stop any of these options at any time. The system will also provide customers with the ability to send short text e-mail or short messaging service (SMS) messages.
Northwest is the first airline in the world to equip its aircraft with the newest model of this all-digital in-flight entertainment system.
Northwest customers will be able to view any of these features on a personal video screen in the back of the seat in front of them. The screen pivots, allowing customers to adjust it and continue viewing if the seat in front of them is reclined. The gateway to all of these features is a convenient retractable controller, making it easy to access from any sitting position, as opposed to stationary controllers fixed on armrests.
Northwest’s A330-300 also marks the debut of a completely new coach class seat, offered in a two-seat aisle four-seat aisle two-seat configuration throughout much of the aircraft, and a two seat-aisle-three seat-aisle-two seat configuration in the rear of the aircraft, so no seat is more than one seat away from an aisle. The new coach seat features a “winged” headrest, with bendable sides, allowing the customer to rest their head or sleep toward the side of the seat, without having to manually create a headrest with pillows.
The middle section of the coach class cabin, including rows 10 through 28, offer passengers a 110-volt personal computer power outlet, eliminating the need for cumbersome power converters.
Each seat also has a new tray table with an indented cup holder. The aircraft’s cabin design offers the quietest long-haul experience in the air.
The A330 will officially enter commercial service at Northwest in September on flights between the carrier’s Detroit WorldGateway and Amsterdam hubs. The A330-300 will become Northwest’s trans-Atlantic flagship aircraft, gradually replacing the 22 DC10-30s the airline currently operates on its trans-Atlantic routes over time.
Northwest’s new A330-300s are part of a trans-Atlantic joint venture with KLM Royal Dutch Airlines. KLM will be receiving their first Boeing 777 wide-body aircraft later this year, which will also have many of the customer comfort innovations available on Northwest’s A330.
Northwest Airlines is the world`s fourth largest airline with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and approximately 1,500 daily departures. With its travel partners, Northwest serves nearly 750 cities in almost 120 countries on six continents. In 2002, consumers from throughout the world recognized Northwest’s efforts to make travel easier. A 2002 J.D. Power and Associates study ranked airports at Detroit and Minneapolis/St. Paul, home to Northwest’s two largest hubs, tied for second place among large domestic airports in overall customer satisfaction. Readers of TTG Asia and TTG China named Northwest “Best North American airline.”