Air Canada Launch Restaurant Service

MONTREAL, July 31 /CNW Telbec/ - Starting tomorrow, Air Canada will offer
reasonably priced, restaurant-quality meals in Hospitality Class on select
domestic flights. Air Canada will be the first full service Canadian carrier
to offer onboard meals for purchase, a new service that is likely to resonate
well with customers, according to the airline`s recent surveys and in-flight
The on board meal service tested positively both in terms of appearance
and pricing when presented to frequent flyers in focus groups held in major
Canadian markets in early July. In addition, during testing of the new service
on regularly scheduled flights on July 11 between Toronto and both Winnipeg
and Halifax, customers purchased nearly all of the meals boarded on the test
“We look forward to providing tasty, reasonably priced meals that offer
choice, value and flexibility for our customers` money,” said Brad Moore,
Senior Director, In-flight Service. “Based on the encouraging reaction of
those who have participated in testing to date, this service will be a key
element of Air Canada`s plans to pursue innovative ways to enhance our
customers` travel experience.”
The new onboard restaurant service will initially be available on flights
between 1 hr 45 and 3 hr 30 between Toronto and: Charlottetown, Halifax,
Thunder Bay, Winnipeg, Saskatoon, Regina, Saint John, Fredericton, Deer Lake
and Gander, as well as between Montreal and St. John`s, with the potential to
expand throughout the carrier`s North American network. The airline is teaming
up with Swiss Chalet, Montana`s Cookhouse, Milestone`s and Kelsey`s to offer
fresh, tasty, value-priced hot and cold meals and hearty snacks priced
starting at $7 to replace current complimentary meal and snack service, where
it is offered.
Non-alcoholic beverage service in Air Canada`s Hospitality Class and meal
and beverage service in Executive Class service remain complimentary. Meals
and snacks will initially be sold on a cash-only basis and receipts will be
provided. Complimentary snack and meal service will continue on all other
domestic flights.