Great Food Takes Flight

MONTREAL, July 22 /CNW Telbec/ - Effective August 1, Air Canada will
enhance the food service offered on select domestic flights with the
introduction of reasonably priced, restaurant-quality meals in Hospitality
Class. The onboard restaurant service program, like aircanada.com`s new low
domestic fares, has the potential to expand throughout the carrier`s North
American network and furthers the airline`s business strategy of providing
customers with maximum value, simplicity and choice. The initiative is
consistent with similar programs recently introduced by most US full service
carriers.
Air Canada is teaming up with Cara Operations Limited`s well known
Canadian restaurants, namely Swiss Chalet, Montana`s Cookhouse, Milestone`s
and Kelsey`s to offer fresh, tasty, value-priced hot and cold meals and hearty
snacks to replace current complimentary meal and snack service, where it is
offered.
As of August 1, the new onboard restaurant service will be available on
flights between 1 hour 45 minutes and 3 hours 30 minutes between Toronto and:
Charlottetown, Halifax, Thunder Bay, Winnipeg, Saskatoon, Regina, Saint John,
Fredericton, Deer Lake and Gander, as well as between Montreal and St. John`s.
This change is a significant enhancement to the service currently offered on
these routes and will introduce food service on flights where none is
currently offered.
Complimentary snack and meal service will continue on all other domestic
flights.
“Onboard restaurant service is the natural next step as we build on
strong consumer response to the choice and value offered by our permanently
low online domestic fares at aircanada.com,” said Montie Brewer, Executive
Vice President, Commercial. “With the introduction of services such as meals
as an option to customers, we are able to sustain attractive, everyday low web
fares as the foundation of our new business model,” he said. “Following the
positive results of recent countrywide and onboard customer testing of this
service, tasty and reasonably priced meals will be an integral part of Air
Canada`s goal of offering the most choice, ease of use and the best value for
our customers` money.”
Priced at $7-8 for hearty, hot snacks and $7-$12 for meals, the onboard
restaurant service will offer customers generous portions and high-quality
cuisine with more convenience and flexibility than traditional airline food
service.
Non-alcoholic beverage service in Air Canada`s Hospitality Class and meal
and beverage service in Executive Class service remain complimentary. Meals
and snacks will initially be sold on a cash-only basis and receipts will be
provided.
With annual system sales of in excess of $1.8 billion, Cara Operations
Limited, based in Toronto is one of Canada`s leading integrated restaurant
companies, and the largest operator of full service restaurants in Canada,
providing employment and opportunity for approximately 39,000 Canadians in its
owned and franchised operations. Cara`s wholly owned businesses include Swiss
Chalet, Harvey`s, Second Cup, Kelsey`s Neighborhood Bar and Grill, Montana`s
Cookhouse, and as a franchise, Outback Steakhouse Restaurants in Eastern
Canada, Cara Air Terminal Restaurant Division; Cara Airport Services Division
and Summit Food Service Distributors Inc. Cara also owns 74 per cent of
Milestones Restaurants Inc., an upscale casual restaurant chain. Cara is a
values-based organization and is listed on the Toronto Stock Exchange under
the symbol CAO and CAO.A.
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