British Airways Wins Top Award

30th Jun 2003

British Airways has been named as the “best low cost airline” in an annual poll by organised by The Guardian newspaper in the UK.

The airline, which restructured its European and domestic fare structure in summer 2002, now offers new reduced fares on more than 170 routes across the continent.

The Guardian and its sister paper, The Observer, received more than 24,000 completed questionnaires for its survey about different aspects of the travel industry.

Writing about the survey results in its travel section on Saturday June 28, the Guardian concluded: “British Airways’ price cuts seem to have propelled them to the top of this particular league.”

It added: “In a year when the line between budget, charter and scheduled airlines grew increasingly blurred, and - in advertising and strategy - airlines challenged their rivals’ claims to be the cheapest, one company seems to have emerged as clear winner in the minds of our readers.”


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