25 June, 2003, JOHANNESBURG: South African Airways will today unveil its new SAA SUPA 8 logo.
This logo symbolises an association between the SAA brand and the SUPA 8 soccer tournament.
In formulating the logo, SAA’s corporate identity was revisited, resulting into the design of an energetic sporting symbol. The name South African Airways is also abbreviated to ensure that it is simplified, appealing and user friendly.
The SAA SUPA 8 soccer tournament, pits the team which has won the Premier Soccer League title and the teams finishing second to eighth place. The tournament begins on August 8, with the final being played on September 20.
Also to be unveiled at the event, is the trophy for the tournament, which is a symbolic depiction of SAA as a global airline that supports the biggest sporting event in the world.
The trophy, a globe with an SAA engraved across, confirms the airline as a global player, which supports the world’s most popular sport, soccer.
South African Airways is very proud to be associated with this soccer tournament and wish all the teams the best of luck.