Delta Air Lines (NYSE: DAL) today has been named the official airline, exclusive travel partner and gold sponsor of the New York Heritage of Pride Festival June 22-29. Delta’s involvement in this event aligns with the carrier’s support of the Atlanta and London Pride Festivals being held June 27-29 and July 26.
As part of the Heritage sponsorship, Delta will:
* display an exhibition booth at the festival’s PrideFest.
* design a float for inclusion in the Pride Parade on Sunday, June 29 at noon at the corner of 5th Avenue and 54th Street.
* receive recognition in festival publications.
Heritage of Pride in New York attracts the largest festival demographics with more than 1 million attendees expected during the festival weekend, said Vicki Escarra, executive vice president and chief marketing officer for Delta. We are proudly supporting our employees and customers who attend this celebration as well as the events in Atlanta and London.
To further support its commitment to the Pride celebrations, Delta will unveil a newly designed product advertisement featuring its diversity message, Our Diversity is Our Pride, and a rainbow - the symbol of the Gay and Lesbian community. The advertisement will be featured in Gay and Lesbian publications to promote Delta’s involvement in the event.
Support of the New York Heritage of Pride Festival continues Delta’s efforts to create an inclusive environment for its employees, customers and the communities where they live.
Escarra is the executive sponsor of Delta’s Gay and Lesbian Employee Network (GLEN). GLEN is one of four employee networking groups inaugurated by Delta in 2001. The airline also supports employee participation in the African American Employee Network (AAEN), the Women’s Employee Network (WEN) and the Latin and Hispanic Employee Network (LHEN). Our networks create a forum for employees of common interest to foster professional growth and education, and promote Delta’s inclusive values and corporate goals, says Paul Graves, vice president of Global Diversity for Delta.
Delta Air Lines, the world’s second largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, offers 5,605 flights each day to 440 destinations in 79 countries on Delta, Song, Delta Express, Delta Shuttle, Delta Connection and Delta’s worldwide partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. For more information, please go to delta.com.