DALLAS, June 19 /PRNewswire-FirstCall/—Consumers evaluating the best travel bargains are ending up with two left feet as airlines are barraging flyers with all kinds of confusing “offers.” The dozens of rules and regulations involved in taking advantage of these “offers” will leave even the best of jitterbuggers feeling like wallflowers at a junior high dance.
“It is significant that Southwest Airlines (NYSE: LUV) made no changes to our Rapid Rewards program, yet it is still the simplest and most rewarding in the industry,” said Joyce Rogge, Southwest`s senior vice president marketing. “Our members appreciate the fact that we don`t have to shuffle our dance card to make our program more attractive or convenient. Most important is the fact that our program rewards members with award tickets they can actually use. Those award tickets can be used on any seat, any flight, any day, except for a limited number of blackout dates throughout the year.”
Southwest`s Rapid Reward members earn the same flight credits for each and every flight—no matter the fare they pay or the day they travel—and their award tickets are fully transferable with NO hassle. The current southwest.com promotion also gives Rapid Rewards Members who book and fly before Dec. 31, 2003, double credit for their flight purchases. This means the Customer can receive a free roundtrip award ticket in as few as four roundtrip flights, when they are purchased at www.southwest.com .
And, with Southwest`s preferred partners: EarthLink(R), MCI, Nextel, Alamo, Budget, Dollar, Hertz, Choice Hotels International, Hilton Family hotels, Hyatt Hotels and Resorts, La Quinta, Marriott(R), Southwest Airlines Rapid Rewards VISA, American Express, and Diners Club International, it`s just “a jump to your left” to get your next free trip.
No matter your travel patterns, Rapid Rewards has a “dance” for you to get to free trips fast without wearing out your blue suede shoes. Road warriors, diehard shoppers, and even webheads can learn easy steps that will have them on the go-go in no time.
For more information and to enroll in Southwest`s Rapid Rewards program, visit www.southwest.com and click on Rapid Rewards. In 2003, Southwest Airlines Rapid Rewards was honored with first place awards for Best Customer Service, Best Bonus Promotion, and Best Award Redemption at InsideFlyer magazine`s 15th annual Freddie Awards.
——-