Northwest 1-2-3 Promotion

9th Jun 2003

ST. PAUL, MINN. - (June 6, 2003) - Northwest Airlines today launched its “1-2-3 Free” promotion, rewarding travelers for their loyalty, and increasing awareness of the many conveniences that Northwest offers its customers.
Between now and October 7, 2003, Northwest customers can earn a free ticket in the contiguous 48 United States after flying just three round trips on select fare types to any of Northwest’s destinations worldwide. Travelers can earn a total of two free trips during the promotion. Northwest’s 1-2-3 Free award tickets can be redeemed between September 2, 2003, and December 31, 2004. Certain blackout dates apply.
“From more self-service check-in options in more cities than any other airline to convenient schedules and efficient hub facilities, Northwest is an airline that is easy for travelers to do business with,” said Beth Shultis, vice president of marketing and loyalty programs. “Our 1-2-3 Free promotion will provide customers with a valuable reward for their loyalty and allow new customers to be introduced to Northwest.”
Advance registration in the 1-2-3 Free promotion is required by September 30, 2003, through Membership in Northwest’s WorldPerks frequent flyer program is also required, and instant enrollment can be completed online at The 1-2-3 Free promotion is available to WorldPerks members with a mailing address in the 48 U.S. or Canada. To qualify, tickets must be booked in the P, F, C, J, Z, Y, B, H, M, Q and S fare booking codes. Participants in the 1-2-3 Free promotion can earn a maximum of two tickets. Northwest’s 1-2-3 Free promotion is valid for worldwide travel on Northwest, Northwest Airlink as well as KLM trans-Atlantic flights. Qualifying travel must be completed by October 7, 2003. For a complete list of terms and conditions, see below.
Northwest offers its customers a combination of check-in technology, hub comfort and efficiency, First Class upgrades and larger (mainline) jet service reach that is unrivaled in the industry.
Northwest is an industry leader when it comes to deploying technology to improve the travel experience. Northwest has its 636 e-Service Center self-service check-in devices in 146 airports, more locations than any other airline. Northwest customers can also check-in over the Internet from nearly anywhere in the world at, functionality it has offered since May of 2000. Northwest’s Check-In product and e-Service Centers offer consumers more functionality than competing services, including:
* Check-in for international and domestic flights to and from nearly any destination Northwest serves worldwide.
* Exchange tickets through Northwest’s industry-first ticket re-issue technology.
* Select or change seat assignments.
* Change flights, including payment of any applicable change fees.
* View changes to an itinerary if a customer’s flight has been delayed or cancelled and confirm a choice of alternative flight service.
* Purchase “e-First” upgrades to domestic First Class at special low rates when traveling on select fares and space is available.
* Print e-ticket receipts.
* Add WorldPerks frequent flier number to a flight reservation.
Customers using Check-In can also obtain their boarding pass up to 30 hours prior to departure, and check-in for their return flight, if it is departing within 30 hours, giving travelers more time before departure to check-in online than any other airline.

Northwest’s convenient hubs at Detroit, Memphis, Tenn., and Minneapolis/St. Paul offer customers a more efficient and comfortable experience than competing airlines’ hubs. Northwest customers enjoy:
* A seamless facility experience no matter what type of jet customers fly. From a regional jet to a 747, all of Northwest’s jet customers deplane and board through climate-controlled passenger loading bridges at its hubs.
* International and domestic connections under one roof, both for departures and arrivals. Itineraries through competing hub airports usually require customers to change terminals.
* Ample runway capacity provides customers with quicker journeys and fewer delays.
* Northwest’s WorldGateway at Detroit, opened just 16 months ago, has been recognized by third parties for the conveniences it offers travelers and is now considered among the best places in the country, if not the world, to make a connection.
* Northwest’s regional aircraft facility at Minneapolis/St. Paul, is unlike anything anywhere in the United States. Built exclusively for regional aircraft, it delivers on the seamless facility promise like nothing else. Northwest has made other improvements to its Minneapolis/St. Paul hub including widening concourses, adding moving sidewalks and upgrading its WorldClubs.
Business travelers know that upgrading to First Class is easier when they fly Northwest. After achieving Elite status in Northwest’s WorldPerks frequent flier program, travelers receive unlimited complimentary domestic upgrades to First Class. Unlike most other airlines, members of Northwest’s WorldPerks program who fly at least 25,000 miles per year do not have to worry about purchasing or managing upgrade certificates, or using them before they expire. Elite members of WorldPerks are awarded unlimited complimentary domestic upgrades, subject to availability.
For customers who have not yet achieved Elite status, Northwest offers “e-First” upgrades, providing a way to upgrade to First Class at a nominal fee when traveling full-fare on nonstop domestic flights, space permitting.
In addition, Northwest’s fleet is configured with more seats in its First Class cabins, allowing the carrier to offer more First Class seats than its competitors on many flights.
Northwest offers larger “mainline” jet service to 116 cities in the United States, more than most of its largest competitors. Northwest’s mainline jet service offers travelers more spacious cabins, a First Class cabin, and easier boarding and deplaning.
Northwest Airlines is the world`s fourth largest airline with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and approximately 1,500 daily departures. With its travel partners, Northwest serves nearly 750 cities in almost 120 countries on six continents. In 2002, consumers from throughout the world recognized Northwest’s efforts to make travel easier. A 2002 J.D. Power and Associates study ranked airports at Detroit and Minneapolis/St. Paul, home to Northwest’s two largest hubs, tied for second place among large domestic airports in overall customer satisfaction. Business travelers who subscribe to OAG print and electronic flight guides rated as the best airline Web site in 2002. Readers of TTG Asia and TTG China named Northwest “Best North American airline.”


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