Virgin Blue has defined a new era in domestic holiday packages confirming ‘Blue Holidays’ as the preferred wholesale holiday program for the low fare airline.

Sydney based holiday specialists, Spree Holidays, will partner Virgin Blue in the delivery of a holiday deal that provides travellers with a cost effective alternative to traditional holiday packages.

Blue Holidays is designed to deliver a complete destination experience, allowing Guests to peruse a comprehensive selection of packages on the website (www.blueholidays.com.au) before making their flight, accommodation, transfers and tour reservations on the 13 15 16 hotline.

Furthermore, the great value holiday wholesaler plans to include entertainment, insurance and car hire booking capabilities as demand grows.

Offering holiday packages from 2? star to 5 star rating, Blue Holidays has sourced the widest range of accommodation, tours and holiday extras from throughout Australia at the best available rates.

Virgin Blue Chief Executive, Brett Godfrey said, “Virgin Blue is proof that a quality product doesn’t have to be expensive and there is a tremendous synergy between the core values of Virgin Blue and Blue Holidays.

“This exciting new venture will provide exceptional value and services in the holiday market in the same way Virgin Blue provides friendly and affordable air travel to the Australian public”, he finished.

Spree Holidays CEO, Richard Tenser said, “We are raising the bar on the great Australian holiday using Virgin Blue’s special recipe of service, value and fun.”

While initially offered as a telephony product, Blue Holidays plans to implement a ‘dynamic packing’ web based product later in the year.

This innovative product will have full online booking and ‘search by departure point to destination’ capabilities to source the hottest airfare and hotel tariff available, continuing to ensure that Guests receive the best price to go.

The full range of Blue Holidays’ package deals can be found at www.blueholidays.com.au. For bookings call 13 15 16 or contact your travel agent.

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