CHICAGO, June 4, 2003 - United Airlines (OTCBB: UALAQ.OB) is launching a special “Fly Three, Fly Free” promotion to benefit business travelers and help promote the Company’s world class travel services.Ê Qualifying Mileage Plus customers can earn up to two free roundtrip tickets for use in the 48 contiguous states between September 2, 2003 and December 31, 2004.
“The competition for today’s business traveler has never been more significant.Ê United is aggressively utilizing responsible promotional activities to successfully compete in the marketplace,” said John Tague, executive vice president - Customer.Ê “We want to recognize our loyal United travelers with smart promotional opportunities that have real value to them and we believe our ‘Fly Three, Fly Free’ promotion does just that.”
Participants in the “Fly Three, Fly Free” promotion must be either current Mileage Plus members or join the program to qualify and must register for this offer by September 30, 2003.Ê Mileage Plus members who fly three eligible roundtrip business trips on United or United Express between June 5 and September 30, 2003 earn a free roundtrip ticket for travel between September 2, 2003 and December 31, 2004.Ê A maximum of two free tickets may be earned.Ê Passengers are encouraged to use e-ticket for their qualifying flights in order to expedite receipt of their free ticket after qualifying travel is completed.Ê Go to www.united.com/flyfree for the exact Terms and Conditions associated with this offer.
To help publicize United’s world-class products and services and promote the “Fly Three, Fly Free” offer, the carrier is launching a national advertising campaign featuring three, full-page advertisements in the June 5 editions of The New York Times, The Wall Street Journal and USA Today.Ê The campaign will also feature print promotions in key newspapers in United’s five hub cities of Chicago, Denver, San Francisco, Los Angeles and Washington DC, and the three key non-hub markets of San Jose, Boston and Seattle.
“This marketing promotion is a way for United to spread the word about our industry-leading performance and world-class service, while reinforcing our commitment to the core business customer in a responsible way,” continued Tague.Ê “We want every airline consumer to know that at United, we give our customer more - more easy ways to check-in, excellent service, industry leading on-time performance, expanded schedules, an unparalleled route network and the best frequent flyer program in the world.Ê Our current Mileage Plus customers know United and we want them to benefit.Ê We also want to bring the United experience to those customers who are less familiar with us, so they too can benefit.”Ê
Recently, United has launched several customer service initiatives and technology enhancements to simplify the passenger check in process, improve passenger comfort and expand service.
Some of those initiatives include the following:
Expanded June Schedule - United Airlines has restored 162 flights to its June schedule, which includes increased service to many domestic, European and Pacific destinations that were previously reduced due to a drop in demand during the Iraq war.Ê United will operate more than 1,700 daily domestic and international departures in June, compared with 1,560 per day in May 2003.
EasyCheck-in Online: This feature will allow customers not checking baggage to check in online and go through the security checkpoint directly to the departure gate.Ê Customers with baggage may check their bags curbside with the skycap or with a customer service representative at the check-in counter.
United.com will introduce EasyCheck-in Online by the end of June and it will be easily accessible through the carrier’s homepage at united.com.
EasyCheck-in Online will be available for domestic travel on United/United Express flights for customers registered on united.com.
EasyCheck-in: To date, more than one million United customers use EasyCheck-in self-service units every month to quickly check-in for a flight, choose their seat assignments and obtain their boarding passes when traveling domestically with a United electronic ticket.Ê EasyCheck-in allows airport employees to offer more personalized service in front of the ticket counter and focus on more complex transactions.
EasyCheck-in also helps speed customers through the airport by issuing their boarding document in less than 60 seconds and then allowing passengers to proceed directly to a security checkpoint without having to wait in line at the check-in counter. United currently has more than 450 EasyCheck-in units in 19 locations with new stations being added through September.Ê
United expects to complete deployment of EasyCheck-in throughout its domestic system by early 2004.