ATA (ATA Airlines, Inc.)(Nasdaq:ATAH), the “honestly different,” low-cost airline that has brought efficiency and simplicity to the skies, has once again implemented user-friendly technology to make travel more convenient than ever. The carrier today announced the availability of web check-in, which allows e-ticketed passengers to print their boarding pass and receipt online at www.ata.com. Users who do not have bags to check are able to skip the check-in process at the airport and go straightto security screening, a time saver for both business and leisure travelers. This customer amenity is now available.
“We think our customers will find web check-in to be the fastest and easiest way to get to the departure gate,” said Rick Larsen, ATA`s Vice President of Marketing. “ATA is committed to maximizing optimal customer satisfaction by offering innovative service options to its passengers.”
Customers are able to print a boarding pass, change seats, obtain a receipt and check in with multiple passengers on the same reservation up to 24 hours to 90 minutes before a flight. Web check-in was created for passenger convenience and is part of ATA`s Straight-to-the-Gate(TM) concept. Other existing services, such as e-ticket service centers, full-service curbside check-in and gate automation allow customers to save time at the airport and simply board their flight.
“As people turn to the Internet for more convenience in travel, ATA continues to provide new services to meet this demand,” said Bill Thomas, ATA`s Director of Sales and Distribution. “Web check-in was designed with the time-conscious passenger in mind, featuring four simple steps for easy navigation.”
For more information about web check-in or other Straight-to-the-Gate(TM) technologies, visit www.ata.com.
Now celebrating its 30th year of operation, ATA is the nation`s 10th largest passenger carrier based on revenue passenger miles. ATA operates significant scheduled service from Chicago-Midway, Indianapolis, St. Petersburg, Fla., San Francisco and Los Angeles to over 40 business and vacation destinations. Stock of the Company`s parent company, ATA Holdings Corp., is traded on the Nasdaq Stock Market under the symbol “ATAH.”

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