Air Canada Introduces Simplified Booking

22nd May 2003 was officially re-launched
today to offer value, ease, choice and flexibility in domestic airfares. Air
Canada has revolutionized the way it offers domestic fares and the new is the first major step in a comprehensive business strategy
focused on value and simplicity for customers and cost efficiency for the
Air Canada`s new online domestic booking structure greatly simplifies
travel booking with the introduction of five new fare categories: Fun,
Latitude, Freedom, Econo and Flash fare products that permanently offer new
low, competitive, best-value one way and return travel available online. New
Fun one way web fares offer deep discounts off of full one way fares, while
Latitude one way web fares offer full flexibility and value at an attractive
“Our customers told us that they want easy online booking that offers
choice and the very best value. The new, simplified, value-based fare
structure at is a huge step forward in delivering exactly that,”
said Montie Brewer, Executive Vice President, Commercial. “It`s easy now for
our customers to build their itinerary at a price that works for them with
value that can`t be matched. They can now see exactly which fares are
available, at what times and under what terms and conditions.
provides complete transparency and will always offer our lowest one way and
return fares.”
Air Canada is developing other initiatives to increase direct sales to
consumers, promote electronic transactions, simplify and automate customers`
travel experience and further the airline`s new, more efficient, lower cost
business strategy. “Building on the success of our new online domestic fares,
we will continue to enhance to ensure it`s the first place our
customers come to book their air travel arrangements and to generally simplify
as much of our customers` travel experience as possible,” he said. now permanently offers low domestic fares in five
categories tailored to meet customers` needs:
FUN   - Our best value - highly competitive, deeply discounted web-
exclusive one way fares- changes permitted for $25 each
- non-refundable
- customers receive 50% Aeroplan Status Miles(*)
LATITUDE -  Fully flexible, significantly discounted web-exclusive one
way fares
- purchase anytime
- changes permitted at no charge
- fully refundable
- customers receive 100% Aeroplan Status Miles(*)
FREEDOM   - Maximum flexibility and convenience;  one way fares with
full and immediate access, no constraints
- priority check-in, boarding and baggage handling
- access to Maple Leaf Lounges
- Aeroplan upgrades to Executive Class applicable
- purchase anytime
- changes permitted at no charge
- fully refundable
- customers receive 125% Aeroplan Status Miles(*)
ECONO   -  Everyday value return fares that offer big savings with a
little planning
- changes permitted for $75 each
- non-refundable
- Saturday night stay necessary
- customers receive 50% Aeroplan Status Miles(*)
FLASH   -  Best bargain, time limited return fares with a constantly
changing choice of sale destinations
- no changes permitted
- non-refundable
- Saturday night stay necessary
- customers receive 50% Aeroplan Status Miles(*)
Effective immediately, every time customers book and purchase a ticket at for travel within Canada (excluding Tango by Air Canada), they
earn one Aeroplan Mile for every $3 spent in addition to Aeroplan Status Miles
earned for their flight. Customers are encouraged to visit
frequently as a host of attractive web-based customer promotions will be
introduced over the coming weeks.
Current published fares for both Executive and Hospitality Class travel,
which continue to be available through traditional booking channels such as
Air Canada Reservations and travel agents, have also been significantly
streamlined and enhanced in certain instances. Air Canada`s Executive Class
fare now rewards customers with 150% Aeroplan Status Miles and continues to
offer maximum flexibility including no advance purchase requirement, a full
refund and unlimited changes. Customers continue to enjoy the benefits and
comfort of the Air Canada Executive Class cabin and superior onboard service.
Travel agents may directly access and book Air Canada`s new domestic
online fares at a dedicated agency website launched in 2000. The site was
enhanced earlier this month with the introduction of an online booking tool
that provides agents full access to all of Air Canada`s online fares.


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