Diamond Club Members Aim High

diamond club, bmi’s frequent flyer programme, is moving from a points to a mileage based currency, providing greater benefits for regular travellers and maintaining its competitive edge over rival schemes.

bmi has spent the past nine months reviewing its frequent flyer scheme to make it simpler to use, and to move into line with its Star Alliance partners. The new scheme also enables existing and prospective members to easily compare diamond club against other frequent flyer programmes.

Silver and gold card members will benefit from a loyalty bonus under the new scheme, which adds 25 per cent of total miles flown each month to their account. All members will also be able to take advantage of ‘miles plus cash’, giving them the opportunity to top up miles with cash to achieve a flight much sooner than previously possible.

Members of diamond club earn two types of miles: membership status miles, which determine blue, silver or gold membership; and destinations miles, which can be ‘spent’ on flights, hotel accommodation, car hire and many more items. Members earn the same amount of both membership status miles and destinations miles when they fly with bmi or any Star Alliance carrier, and earn destinations miles only with many other partners.

Generous minimum mileage levels will ensure that members don’t lose out when travelling short haul, and on flights over 800 miles distance members will receive one mile for each mile of the journey (except on discounted economy fares, where members earn 50 per cent). The type of ticket purchased - business, economy, new economy, discounted economy or web - will ultimately determine the total miles earned, for instance business earns 200 per cent of the miles travelled.

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Adrian Parkes, bmi commercial director, said: “The change from points to miles is of real benefit to our passengers travelling throughout Europe and connecting with Star Alliance flights. It allows us to have a common currency, which will be easier for our members to understand, and for them to compare diamond club with other schemes.

“Passengers probably don’t realise just how much better off they are flying bmi and Star Alliance, as members of diamond club earn free flights quicker. For instance, a diamond club member will have enough miles for a free flight to Paris after just five UK domestic return business flights or four between the UK and Paris. With our closest competitor’s scheme, a passenger would need to fly 12 domestic return flights or eight between the UK and Paris to earn the same.”

Miles can now also be redeemed against travel on bmi’s low cost airline, bmibaby, with flights available from just 12,000 miles. This means that diamond club members will now be able to redeem miles for travel from East Midlands and Cardiff on services throughout Europe.

Extra destination miles can also be earnt by using the recently introduced bmi MasterCard for general purchases or booking flights.

All points currently held on members’ accounts will be converted into miles from 28 April, with one membership point worth 40 membership status miles and one destinations point worth 30 destinations miles.

For full details of the changes visit www.flybmi.com/miles

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