Gulf Air will participate in ITB Berlin 2003, one of the world’s premier travel trade shows, which will run from 7 to 11 March 2003 in the German capital.
The show, which is seen as a major event within the global travel industry, and is attended by nearly 10,000 exhibitors, offers a dynamic forum to exchange ideas and plays an important role in defining trends in the travel and tourism industry worldwide.
“ITB will be an appropriate venue to publicise the many unprecedented changes that are taking place within Gulf Air. We have a great deal to tell. Our strong customer focus has been translated into a new range of innovative products and services that are guaranteed to delight and surprise passengers in every class. I am sure they will be a hot topic at ITB as well,” said Mr Hogan
Another important aspect of Gulf Air’s participation at ITB Berlin is the opportunity to use this international platform to showcase the attractions of tourist destinations in the Gulf, where the airline works in co-operation with local tourism authorities.

“As a key player in the regional communications infrastructure, Gulf Air has a vital role to play in boosting the local economies of our owning states, and the airline has taken a more active role in the promotion of tourism to its owner states with the recently launched Gulf Air Holidays Arabian Experience, which promotes the unique, cultural richness of Arabia,” he explained.

Gulf Air is a sponsor of the 5th German Arab Tourism Forum, which is held during ITB. John Butler, Gulf Air’s Vice President of Marketing and Sales will address delegates on the airline’s role in promoting tourism and facilitating economic development in the region.

“In spite of the pressures facing the travel and tourism industries world wide, there are many positive developments, and Gulf Air is at the forefront with unique, cutting-edge innovations. We have a great deal to offer the market and our customers as we re-establish our selves as a world-class airline, ” Mr Hogan said.

About Gulf Air: Gulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, Oman and the UAE, and is the only truly pan Gulf airline in the region. The airline’s network stretches from Europe to Asia and covers 43 cities in 32 countries. The fleet is one of the most modern in the Middle East and comprises 30 aircraft.
The airline is in its first year of a three-year strategic recovery programme, headed by President & Chief Executive, James Hogan. The airline’s aim is to further evolve by taking its renowned cultural strengths, which have been gained over more than half a century, into a global environment.

Gulf Air is also intent on ‘going the extra mile’ for its customers. It has subsequently made a concerted effort to focus on efficiency, to eliminate bureaucracy and implement processes that are required, above all, to improve customer satisfaction.ÊÊ
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