INDIANAPOLIS—(BUSINESS WIRE)—Feb. 10, 2003—ATA (American Trans Air, Inc.) (Nasdaq:ATAH), the nation`s 10th largest passenger airline, today announced that Vicki Higgins has been named Director of Market Development.
Ê“Vicki is a proven asset to ATA and possesses the essential skills needed for this newly created position,” said Don Moonjian, ATA`s Vice President of Marketing. “Her expertise in market development will continue to help the Company obtain a heightened level of awareness within each of our markets.”
Vicki joined ATA as Manager of Promotions in 2001. She previously worked for the Indiana Pacers organization for 10 years. In her newly appointed position, Vicki will continue to oversee event marketing, sponsorships, charitable contributions, community relations, and ATA`s Anniversary Travel Awards, the carrier`s frequent flyer promotion.
A native of Indianapolis, Vicki graduated from Indiana State University, and completed her graduate studies earning an M.B.A. from Indiana Wesleyan University.
Now celebrating its 30th year of operation, ATA is the nation`s 10th largest passenger carrier based on revenue passenger miles. ATA operates significant scheduled service from Chicago-Midway and Indianapolis to over 40 business and vacation destinations. For more information about the Company, visit the website at www.ata.com.