ATLANTA, Feb. 3, 2003—Delta Air Lines (NYSE:DAL) will test selling food on select flights today through Feb. 8 to gauge customer preference for value-added service on board its flights. Various popular breakfast, lunch, dinner and snack food selections such as Entenmann’s Cinnamon Rolls, Mrs. Field’s Cookies and Pizzario Uno sandwiches will be available for purchase in economy class on select flights between New York’s John F. Kennedy International Airport and Ft. Lauderdale’s Hollywood International Airport in Florida. Delta will conduct the test on flights that currently do not offer food service in the economy cabin.
“Customers told us they want an option to buy quality, name-brand food items that are reasonably priced,” said Patrice Miles, vice president, Consumer Marketing. “This test will give us the opportunity to determine what our customers value and provide options that meet their preferences.”
Delta is teaming up with Gate Gourmet, one of the carrier’s largest catering partners, to offer branded food items customers can enjoy during flight. Prices will range from $2.00 for snack-type items to $7.00 for lunch and dinner salads and sandwiches.
Customers on flights during the test will receive a menu of available items for sale and a comment card to provide feedback.
“Delta is always seeking innovative ways to reinvent the onboard experience and give our customers greater convenience and choice, ” said Sharon Wibben, senior vice president, In-Flight Service.
Based on customer feedback, Delta will implement the food for sale program on Song, the carrier’s new low-fare subsidiary, when it begins service on April 15. Delta also will evaluate the opportunity to expand the program on its mainline flights.
“We will continue to enlist the thoughts and opinions of our customers as we refine the products and services that we offer,” said Miles.
Delta Air Lines, the world’s second largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, offers 5,826 flights each day to 437 destinations in 78 countries on Delta, Delta Express, Delta Shuttle, Delta Connection and Delta’s worldwide partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. For more information, please go to delta.com.