Delta Introduces a Song

29th Jan 2003

NEW YORK - January 29, 2003 - Song?, a new airline service developed to revolutionize customer expectations for high-quality, low-fare air travel, was introduced today at a company event in New York City.  Song, which will initially service Northeast to Florida routes, will fly its maiden voyage from New York City’s JFK to West Palm Beach on Tuesday, April 15, 2003.  By October 2003, Song plans to provide 144 daily flights utilizing a fleet of 36 Boeing 757 aircraft.

A wholly-owned subsidiary of Delta Air Lines (NYSE:DAL), Song will meet air travelers’ individual and ever-changing needs through a variety of innovations, several of which are industry firsts.  These include:

¬ The addition and deletion of on-board and customer amenities and services based on customer feedback.  Customers will have the ability to vote products and services on and off via the Song Web site: ¬ The first-ever airline Web site to offer lowest-fare-finding function.  Customers using will be automatically directed to an area of the site that will help them find Song’s lowest fares to and from their destinations of choice.
¬ The most advanced in-flight entertainment technology available (October 2003).  Song is partnering with Matsushita Avionics Systems and EchoStar Communications Corporation (NASDAQ:DISH) and its DISH Network? satellite TV service to provide a complement of on-board amenities, which will include:

á Personal video monitors at every seat with “touch screen” technology and credit card “swipe” capability.
á Live, all-digital satellite television programming from DISH Network.
á Digitally-streamed MP3 audio programming, which will allow passengers to create a personal play list from an extensive library of audio files.
á Pay-per-view programming available on demand, which will feature a wide-range of current offerings for all ages.
á Multi-player interactive games that allow play between passengers.
á Interactive iXplor moving map program with zoom capabilities and points of interest information.
á Connecting gate information broadcast directly to personal in-seat video monitors.
á Expandable in-flight entertainment technology which will facilitate the opportunity to integrate additional services in the future:
á In-seat Internet connectivity
á In-flight shopping and on-line product purchase capabilities
á Premium branded food choices available on-board for purchase.

á A simple unrestricted low-fare pricing structure with most one-way fares expected to be as little as $79 and no more than $299.* Song will offer customers simple, user-friendly pricing options, including 14-day, 7-day, 3-day, walk-up fares and sale fares.  Fares will not require a Saturday-night stay.
á Service to all three major New York airports. Song will be the only low-fare service to operate out of JFK, LaGuardia and Newark airports.
á 33 inches of legroom throughout the entire aircraft.  This is the most legroom available from any low-fare service’s fleet and more than most major carriers.
á Frequent flyer benefits through the Delta SkyMiles® program and other partner programs.
á Simple, one-step connections with Delta’s worldwide service, including interline with SkyTeam? members and other partner airlines.


“It’s our goal to make flying the way it used to be - fun, exciting, interesting or simply relaxing - whatever the customer is looking for that day,” said John Selvaggio, president of Song and a 30-year veteran of the airline industry.  “We’re introducing choices back into the experience.  And, we’re going to ask customers to vote products and service on or off the aircraft.  So, when we say ‘the choice is truly yours,’ we mean it.”

Selvaggio added, “Just as a song is the harmonious composition of distinct yet related elements, our Song will be in harmony with each individual`s self-expression.  It will recognize that people want to fly as the people they are and that each person has different expectations every time he or she flies.”

Song plans to introduce a fleet of 199-seat, all coach Boeing 757 aircraft at the average rate of one per week for 36 weeks beginning in April.  Song’s planned 144 daily flights will primary serve cities in the Northeast and key Florida leisure destinations.  These markets include: New York City, Boston, Washington, DC, Hartford, Fort Myers, Fort Lauderdale, Tampa and Orlando.

Global Airline Parent Brings Assets Unique Among Low-Fare Segment // Technology: Unlike its competitors, Song has the advantage to leverage Delta’s world-class technological infrastructure to create the world’s first all-digital airline product, thereby offering customers a wide-range of conveniences, including: 

¬ Dedicated Web site -  On the Web, Delta’s technology infrastructure will support, a simple, easy to use, information-rich site on which customers can purchase tickets, find lower fares, check-in for flights and print boarding cards from the convenience of their home or office.
¬ First-ever book to ticket automation. Over the phone, customers will book and complete purchases directly with Song through voice-recognition technology. 
¬ Self-service kiosks.  At the airport, self-service kiosks will continue to help customers avoid lines by electronically executing high-demand transactions.
¬ Efficient gate and boarding.  At the gate, exclusive gate information displays will ensure that customers remain informed up-to-the-minute.  Additionally, gate and boarding technology will facilitate efficient, expedited boarding.

Cost savings through higher aircraft utilization: Delta has developed a process that facilitates Song’s aircraft utilization rates to be among the highest in the industry - 13.2 hours per day, a 23 percent improvement over mainline Delta’s average 757 aircraft. 

“Song represents an aggressive initiative to compete in the low-fare market,” concluded Selvaggio. “It will not only offer low fares but lower operating costs, making it successful where previous attempts by other major airlines have failed.” 

Song is an innovative low-fare airline service, which will provide non-stop service between the Northeast and key Florida leisure destinations with 144 daily flights and a fleet of 36 Boeing 757 aircraft.  Based in Atlanta, GA., Song is a wholly-owned subsidiary of Delta Air Lines (NYSE:DAL).

*Taxes/Fees:  Fares do not include a $3.00 Federal Excise Tax which will be imposed on each flight segment of your itinerary. A flight segment is defined as a takeoff and a landing.  Fares do not include Passenger Facility Charge(s) of up to $18.00, depending on itinerary, and September 11th Security Fee of up to $10.00 per round-trip. These fees are the responsibility of the passenger and must be paid at the time of purchase.

Statements in this news release which are not historical facts, including statements regarding our beliefs, expectations, estimates, intentions or strategies for the future, may be “forward-looking statements” under the Private Securities Litigation Reform Act of 1995.  All forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from the plans, intentions, and expectations reflected in or suggested by the forward-looking statements.  For a list of factors that could cause these differences, see Delta Air Lines’ Form 10-Q for the quarter ended September 30, 2002 that we filed with the SEC on November 14, 2002.  We have no current intention to update our forward-looking statements.



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