Arjen Pen (32) Executive Vice President, Head of Marketing & Sales, as well as member of the SWISS Management, is leaving SWISS at his own wish. Pen feels that, following the nomination of William L. Meaney to the post of Commercial Director and the announced impending changes in the sales organisation, he no longer has any future at SWISS. The SWISS Management deeply regrets this decision. During the strenuous build-up phase of SWISS, Pen’s performance was exceptional.
The Board of Management under André Dosé is proposing to the Administrative Board various changes in the SWISS Commercial Division. In this way, it is hoped to achieve more rapid implementation of the company strategy. Differences in points of view on these measures have led to Arjen Pen resigning. Arjen Pen was greatly involved at the front line during the successful build-up of SWISS. CEO André Dosé greatly regrets the departure of this innovative member of the Management.
The 32-year old Dutchman joined Crossair as Director of Sales and member of the Management in 1999. After successfully completing his university studies in business economics, Pen gained six years of experience with Lufthansa, where, at the time of his departure to join Crossair, he was Head of Marketing and Operations for Europe West/South in Paris.