Deutsche Lufthansa AG has started 2003 with a clear commitment to sustainable development by joining “UN Global Compact”, the “Good Corporate Citizenship” initiative headed by Kofi Annan, Secretary-General of the United Nations Organisation. This decision confirms the airlineå‘s position as a world leader in sustainable business practices.
“UN Global Compact” aims to persuade globally-active corporations, institutions and organisations to make a voluntary commitment to the basic principles of human rights, labour rights and environmental protection. Its fundamental objective is to make the globalisation process as sustainable as possible for the people of all nations. By joining “UN Global Compact”, organisations commit themselves to practising and promoting the forum`s principles in their spheres of influence and responsibility.
Lufthansa already actively promotes environmental protection by supporting scientific research. For example, the airline has implemented projects to reduce its fleet’s noise emissions and has sponsored climate research. Lufthansa employees have a well-developed sense of social responsibility, as illustrated by projects such as HelpAlliance e.V., which provides long-term support for self-help initiatives in 13 international projects and partnership ventures. HelpAlliance e.V. is a private, non-political and interdenominational initiative led by members of staff at Lufthansa and Thomas Cook.
The principle of sustainability is enshrined in the Mission Statement of the Lufthansa Aviation Group. By joining “UN Global Compact”, the company has emphasised its obligation to meet its environmental and social responsibilities as well as its business targets to secure long-term growth. Jürgen Weber, Chairman of the Executive Board of Deutsche Lufthansa AG, explains: “Business success does not rule out a corporate policy geared to sustainable development and environmental care. We are fully committed to keeping a balance between economy and ecology. Protecting the environment is a prime corporate objective, to which we subscribe with complete conviction.”
In 2002, the Lufthansa Aviation Group’s efforts were honoured when it once again attained the top ranking among airlines listed in the Dow Jones Sustainability Index.
“UN Global Compact” fills the gap between national laws and industry-wide codes of conduct. As a global framework for sustainable development, it gives its members opportunities to exchange experiences and best practise solutions, thus actively promoting innovation and creative ideas.