United Realigns Revenue-Producing Divisions

United Airlines (NYSE:UAL) today announced a realignment of responsibilities within its revenue-producing divisions supporting the corporate-wide effort to transform United into a more resilient and competitive airline.

Doug Hacker, who recently was named executive vice president-Strategy, said, “The new organizational alignment will sharpen the airline’s focus in key marketing areas while gaining efficiency by eliminating two officer-level positions.”

The marketing organization reports to Hacker temporarily until a vacant position of executive vice president-Customer is filled. An external search is under way.

Hacker announced these new responsibilities:

Scott Praven will become senior vice president-Marketing. He will be responsible for advertising and promotions, brand management and marketing programs. Praven has been chief operating officer of UAL Loyalty Services (ULS), responsible for united.com® and the operations of Mileage Plus®. Since joining United in 1979, Praven has served in a variety of management positions in pricing, interline marketing and sales planning, as well as in brand and product development.


Chris Bowers will be senior vice president-Sales and Reservations and will focus on selling United’s services and communicating its policies directly with United’s corporate customers and travel agents. Previously senior vice president-Marketing and Sales, Bowers has been with United since 1973 and has served the company in various capacities including senior vice president-North America and senior vice president-International.

Dan Walsh will assume the responsibilities of vice president-Sales. Walsh had been vice president-North American Sales-East for United based in New York, a position that has been eliminated under the new, streamlined organization.  He will report to Bowers and will be responsible for United’s sales organization in the United States and accountable for more than $10 billion in annual revenue generation. Also reporting to Bowers will be Tony Bedalov, director of reservations sales.

As a result of the restructuring, Frank Kent, vice president-North America Sales, has elected to take early retirement.  The position held by Sean Donahue, vice president-North America Sales-West, has been eliminated, and he will be leaving the company.

“Frank has been an invaluable contributor to United during his 35-year career and a real force in the industry,” said Hacker.  “Sean has held a variety of positions in management during his 18 years with the company, and has made his mark in both sales and operations.  We thank Frank and Sean for their dedicated service to United, and we wish them well.”

Rick Poulton was named president of UAL Loyalty Services (ULS), the wholly owned subsidiary of UAL Corp., taking the position vacated by Hacker’s recent elevation. As president, and as a United vice president, Poulton will be responsible for the development and administration of loyalty programs including Mileage Plus®, Silver Wings® and MyPoints.com®. ULS also manages united.com®, United Vacations®, United Cruise4Miles, and many of United’s media assets. Poulton has been chief financial officer at ULS since August of 2000 and has been responsible for its strategic direction as well as all financial functions of the company.

News releases and other information about United Airlines can be found at the company’s website, www.united.com.