FORT WORTH, Texas - Gulliver’s Travel, one of the largest travel agencies in North Texas, has joined the American Airlines EveryFare program, which provides Gulliver’s Travel access to American’s popular “Web fares” via its Global Distribution System (GDS).
“We are in the service business, and EveryFare allows us to provide the best possible service to our customers—both corporate and leisure,” said Susie Boysen, Owner-Gulliver’s Travel. “This agreement will also strengthen our partnership with American Airlines.”
“Gulliver’s Travel will enjoy a competitive advantage by being able to offer their clients the full range of American’s public fares,” said Craig Kreeger, American’s vice president-Sales. “At the same time, Gulliver’s Travel will help American reduce its overall distribution costs. We are proud to welcome Gulliver’s Travel to the EveryFare program.”
American announced the innovative EveryFare program in September and is making its popular Web fares available for sale by any traditional “brick and mortar” U.S. or Canadian travel agency that signs up for the EveryFare program. As a result, EveryFare program participants become long-term, lower-cost distribution channels for American.
The innovative EveryFare program provides Web fares in exchange for effectively shifting the responsibility for the cost of GDS booking fees from American to the travel agency. American initially gives travel agencies an allowance credit of approximately US$4 per flight coupon. Travel agents then pay to American an amount equal to their own GDS fees, based upon their own choice of GDS services and products.
The allowance paid agencies gradually declines during the term of the contract to allow EveryFare program participants time to seek lower GDS fees. The result will be lower distribution costs for American on all fares distributed via participating EveryFare agencies.
More information about this innovative program is available online at http://www.aa.com/everyfare or simply by clicking on “Business & Agency Programs” on the AA.com home page.
About Gulliver’s Travel:
Gulliver`s Travel was founded in 1994 by Susie Boysen and is headquartered in Fort Worth, Texas. With over 40 agents and $20 million in sales, Gulliver`s is one of the largest travel agencies in North Texas. Gulliver`s also owns www.gullivers.com, a major Internet travel site.