JetBlue Airways (Nasdaq: JBLU), New York`s low-fare airline, has joined with Bluefly.com [NASDAQ SmallCap: BFLY], the online store for designer brands at discount prices, to promote Bluefly.com`s online sweepstakes, in which the retailer is giving away one luxury Hermès Birkin or Kelly handbag each week until December 24. JetBlue customers and fans of the highly coveted designer handbags can now enter the online sweepstakes at www.jetblue.com/traveldeals, as well as www.bluefly.com. Bluefly will give away a total of 12 bags between October 1 and December 24.

Toted by celebrities such as Madonna, Kate Moss and Naomi Campbell, and prominently featured in HBO`s “Sex and the City” series last season, Hermès Birkin and Kelly handbags can retail for $4,000 to $80,000 each, depending on the leather or skin used. There is, however, a very long and difficult-to-access waiting list for both handbags. With their celebrity status, expensive price-tags and limited availability, the luxury handbags have become two of the most coveted fashion accessories in the world.

Legend has it the Birkin handbag was created in 1984 for British actress Jane Birkin, while the Kelly was named after Grace Kelly, the beautiful former model and stage actress who married Prince Ranier of Monaco in 1956.

Bluefly Sweepstakes Information:
Entrants need not be Bluefly or JetBlue Airways customers to register. Winners will be selected and notified on a weekly basis. The Hermès name and trademarks are the property of Hermès. This sweepstakes is not sponsored by or affiliated with Hermès. The official rules of the sweepstakes are available at http://sweeps.bluefly.com. Please see the official rules for details of how to enter and restrictions that may apply. The sweepstakes can also be entered by mail by printing your name, address, day and evening phone numbers, e-mail address (if any), and Bluefly, Inc. on a 3"x5” piece of paper, and mailing it to “Bluefly Handbag Sweepstakes, c/o ePrize, LLC., PO Box 9052, Farmington Hills, MI 48333-9052, U.S.A.”

About JetBlue:
JetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. Since launching operations in February 2000, the airline has carried more than nine million passengers. JetBlue operates a fleet of 32 new Airbus A320 aircraft and is scheduled to place into service another four new A320s by the end of 2002. All JetBlue aircraft are outfitted with roomy all-leather seats each equipped with free live satellite television, offering up to 24 channels of DIRECTV® Programming at every seat.*

From its base at New York City`s John F. Kennedy International Airport, JetBlue flies to: Fort Lauderdale, Fort Myers, Orlando, Tampa and West Palm Beach, FL; Buffalo, Rochester and Syracuse, NY; Burlington, VT; New Orleans, LA; Long Beach, Oakland and Ontario, CA; Las Vegas, NV, Denver, CO; Salt Lake City, UT; Seattle, WA; and San Juan, Puerto Rico. From Washington DC, the airline serves Fort Lauderdale, Long Beach and Oakland. JetBlue also serves Oakland, Las Vegas and Salt Lake City from Long Beach.

With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and a Saturday night stay is never required. To find out more about TrueBlue, the airline`s customer loyalty program, log on to www.jetblue.com/trueblue. The airline is offering double TrueBlue points through June 30, 2003 and $5 each way off all fares booked through its website, www.jetblue.com, through December 31, 2002. For more information, schedules and fares, please visit www.jetblue.com or call JetBlue reservations at 1-800-JETBLUE (538-2583).

* DIRECTV® service is not available on flights between New York City and San Juan, Puerto Rico.

About Bluefly, Inc.:
Bluefly, Inc. (NASDAQ SmallCap: BFLY) operates the world`s first full service online store for designer fashion, offering products from more than 350 designers at discounts of up to 75%. With 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Bluefly makes off-price shopping easy and convenient. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

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