Qantas today announced that Australian fashion designer Peter Morrissey had been selected to design new uniforms for its domestic and international Cabin Crew and ground staff.
Qantas Executive General Manager Sales and Marketing John Borghetti said the process of selecting a designer, which began in February this year when the airline sought expressions of interest from eight Australian designers, had been intensive.
“Our staff are the face of Qantas and the way they look is very important to us and to our customers, so it is a process to which we gave a lot of attention,” he said.
“The design brief was to provide a modern, attractive and functional uniform, suitable for a premium airline operating in both domestic and international arenas.
“Our uniforms must be contemporary and stylish, but they also must be up to the challenge of the very active work our flight attendants and ground staff perform. Durability, flexibility and comfort are crucial.
“Morrissey`s interpretation of the design brief was very exciting. We are looking forward to launching the uniform towards the middle of next year,” he said.
Peter Morrissey said: “It is a great honour and thrill to have my Morrissey fashion brand chosen by such a legendary Australian icon. My uniforms reflect the airline`s modern attitude with a distinctive Australian edge.”
The current Qantas uniforms were introduced in 1994.