British Airways will be puting its competitors under the microscope with a new television advert.
The 40 second advert sees American satirist and travel writer PJ O’Rourke taking a tongue-in-cheek look at the travelling habits of the British.
The advert highlights the benefits of travelling with British Airways - a team of dedicated staff who look after their customers, an extensive route network with nearly 6,500 shorthaul flights a week, flights to conveniently located airports, pre-allocated seats and free meals and drinks.
British Airways director of marketing Martin George said: “Our new television advert shows exactly why it`s better to fly with British Airways. We put customer service first and make sure our passengers have a stress free journey.
“Customers should no longer feel they have to compromise on customer service - they can now get all the benefits of flying with British Airways from just £59 return.”
The advert made by M&C Saatchi will run on ITV, Channel 4 and satellite stations.
á British Airways now has year round great value fares on 180 routes to UK and European destinations, including Glasgow from £59 return, Paris and Brussels from £69 return and Nice and Barcelona from £99 return.
á The new television advert is the second phase of a campaign aimed at publicising British Airways new European fares.
á British Airways has now rolled out low fares across its shorthaul network. In September the carrier booked over 230,000 seats at the lead in fare.
á In total British Airways sells over 3 million seats on its European network every month at very competitive prices to the low cost carriers.