Other Ways and There`s British Airways

14th Oct 2002

British Airways will be puting its competitors under the microscope with a new television advert.

The 40 second advert sees American satirist and travel writer PJ O’Rourke taking a tongue-in-cheek look at the travelling habits of the British.

The advert highlights the benefits of travelling with British Airways - a team of dedicated staff who look after their customers, an extensive route network with nearly 6,500 shorthaul flights a week, flights to conveniently located airports, pre-allocated seats and free meals and drinks.

British Airways director of marketing Martin George said: “Our new television advert shows exactly why it`s better to fly with British Airways. We put customer service first and make sure our passengers have a stress free journey.

“Customers should no longer feel they have to compromise on customer service - they can now get all the benefits of flying with British Airways from just £59 return.”


The advert made by M&C Saatchi will run on ITV, Channel 4 and satellite stations.

á British Airways now has year round great value fares on 180 routes to UK and European destinations, including Glasgow from £59 return, Paris and Brussels from £69 return and Nice and Barcelona from £99 return.

á The new television advert is the second phase of a campaign aimed at publicising British Airways new European fares.

á British Airways has now rolled out low fares across its shorthaul network. In September the carrier booked over 230,000 seats at the lead in fare.

á In total British Airways sells over 3 million seats on its European network every month at very competitive prices to the low cost carriers.



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