bmibaby Hosts International Conference

bmibaby hosts international agents conference in the Midlands - bmibaby expands overseas call centres into three more countries - tourist boards work with bmibaby to promote inbound tourism -


bmibaby has co-hosted its first International general sales agents (GSA) conference in the Midlands with the Heart of England Tourist Board and Wales Tourist Board. Call centres are being expanded with new offices in France, Switzerland and Germany, with GSA`s already active in the Czech Republic, Spain and Ireland.


The two day conference saw representatives from European call centres in the Czech Republic, France, Germany, Ireland, Italy, Spain and Switzerland meet to be briefed on bmibaby future plans and the new reservations system.  A visit of the East Midlands region followed the meeting giving delegates a chance to view particular places of importance and interest.


The conference included presentations from both tourist boards with a view to boosting inbound tourism and inward investment in the UK regions that bmibaby serves. Presentations highlighted the expansive catchment areas that both airports enjoy. East Midlands Airport (EMA), the first operating base for bmibaby is in an ideal location with a catchment area stretching as far North as Yorkshire and as far South as London, whilst Cardiff International Airport (CWL) covers Wales and Bristol.


Sue Underwood, head of sales and marketing for bmibaby, said:

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“This is an incredibly important step for bmibaby, from 27 October we will be serving 22 European destinations in 12 different countries. Our new route network gives us a huge opportunity to promote bmibaby throughout Europe and particularly to increase the number of visitors into Wales and the Midlands regions. This has been an extremely successful conference and we will be working very closely with our European partners to promote the bmibaby product overseas. We are looking forward to welcoming lots of new passengers into the UK on our wide network of services.


“The conference has been extremely successful and we are looking forward to opening up bookings in France, Switzerland and Germany and to seeing an increase in visitors to the UK.”


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