Lauda Air - THE holiday flight specialist of the Austrian Airlines Group - will focus on two strategic points in this business segment in the coming winter season. In partnership with tour operators, the airline will provide a wide and varied range of holiday destinations around the world. At the same time, the range of destinations will also be extended for individual travellers in a targeted manner. An increased number of departures from Austrian federal provinces and improved links into the scheduled network will offer both operators and individual customers a tighter product. Lauda Air will also continue to build upon its excellent levels of quality and in-flight service that has to be experienced to be believed!
Lauda Air will once again offer a wealth of attractive holiday destinations for the winter season 2002/03. Three new destinations and numerous frequency increases will underline the proactive expansion of the programme.
The new destinations are Casablanca in Morocco, Nairobi in Kenya and Yangon in Myanmar. Moreover, Palma de Mallorca and Malaga in Spain will be operated for the first time also in the winter season. The real highlight, however, will be the operning of Lauda Air«s scheduled service to Myanmar (formerly Burma) from 5 November onwards. Lauda Air will become the only European airline to operate a service to the country, known as the land of a thousand pagodas.
Direct flights from Vienna to the capital of Yangon (Rangoon) will operate every Tuesday, with the return flight to Vienna via Phuket. The three-stop route will provide the perfect opportunity to combine cultural and beach holidays within a single journey.
The greatest frequency increases have been introduced on flights to the Egyptian destinations of Sharm el Sheikh, Hurghada and Luxor, with a new total of 27 weekly connections (compared to 7 flights a week last year). In line with demand, flights to the Canary Islands (Tenerife, Las Palmas and Fuerteventura) have been increased from seven to eleven every week, with those to Dubai rising from three to six flights a week. There will be two flights a week to Male, capital of the Indian Ocean archipelago of the Maldives, rising to three from 20 December. The destinations of Phuket, Colombo and Bali will each be served once a week. In the Caribbean, the tempting Lauda Air destinations are Cuba, the Dominican Republic and Mexico.
In order to provide improved links between the Austrian provinces and the extensive programme of holiday flights, Lauda Air will station one medium haul aircraft each at Graz, Linz and Innsbruck airports in winter 2002/03. These jets will fly directly from the provinces to a range of popular holiday flight destinations.
Above and beyond the domestic market, Lauda Air has already succeeded in expanding into the Swiss market. In conjunction with the tour operator Kuoni, Lauda Air will begin to operate a holiday flight chain from Zurich to Phuket, in Thailand. This will operate once a week and use Boeing 767-300 aircraft. This new partnership and the co-operation realised over the summer with the major Swiss tour operator Hotelplan could represent the beginning of further foreign expansion projects for Lauda Air.
The Chief Executive Officer of Lauda Air, Mr Thomas Suritsch, summarised the airline’s strategic approach to the holiday flight segment. “The strategic elements of our product plan include the targeted expansion of our holiday flight programme, including a mix of routes with tour operator support and those implemented independently, and the medium and long-term build-up of new holiday destinations for the Austrian public.
In addition to this, our passengers will continue to enjoy a positive and unforgettable holiday atmosphere from the moment they board their flight - including high-quality service with refreshing esprit and catering by Do & Co that has to be experienced to be believed!”
Despite the well-documented difficult conditions prevalent in the air travel industry, Lauda Air can look back on a successful first half-year. Executive Director Captain Christian Fitz used the following results to illustrate the point: “We generated production growth (measured in available seat kilometres) of 23.5 % and an improvement in revenue passenger kilometres of 29.8 % .We carried some 587,000 passengers, an increase of 3.1 per cent compared to the previous year, clear evidence that we are heading in the right direction and that Lauda Air is benefiting from the clear distinction of production areas within the Austrian Airlines Group.”