Frontier Airlines Announces Partnership With SideStep

15th Feb 2001

Frontier Airlines` (Nasdaq: FRNT ) today announced that is has partnered with SideStep ( ) a new online travel service that allows consumers to find the best travel deals and then directs them to the vendor`s site for purchase. SideStep is available for free by downloading the application from Frontier Airlines` Web site at or from the SideStep Web site at .

Through this new partnership, SideStep will drive booking traffic directly to Frontier`s Web site, the airline`s lowest cost sales channel. By connecting travel buyers directly with the airline, SideStep will enable Frontier Airlines to develop closer, more valuable relationships with online consumers, expand Frontier Airlines` online distribution, reduce its costs, and bring lower fares to customers shopping for travel online.

In addition to air travel, SideStep also offers a rich selection of hotel rooms and rental cars—including Web specials—all in one place. The service takes travel buyers directly to supplier sites to book their travel, bringing them within a few clicks of purchase from brands they trust. SideStep also gives consumers the opportunity to receive valuable special offers, such as bonus miles.

“Frontier is deeply committed to enhancing our customers` booking and travel experiences through online tools such as our advanced booking engine and flight status text messaging,” said Lowell Miller, director of e-commerce. “One of our on-going goals has been to drive traffic to our Web site where we can pass along great deals to consumers at our lowest available fares. Our partnership with SideStep gives us another opportunity to strengthen that position.”

“Frontier Airlines is known for offering fares that are typically priced well below the competition, but the power of the Internet to connect Frontier with its potential customers has not been fully realized,” noted Brian Barth, SideStep`s CEO. “SideStep bridges this gap by enabling Frontier to connect directly with its customers and reduce its distribution costs. At the same time, SideStep empowers consumers with access to more than 90 travel suppliers—so they can quickly and easily find the best travel deals on the Web.”


About SideStep:
Based in Santa Clara, CA, SideStep is an Internet infrastructure company that has developed technology that connects disparate, dynamic information sources in real time. The company`s initial market is the Internet`s largest commerce sector - online travel. SideStep enables travel suppliers to substantially reduce distribution costs and provides consumers with a rich selection of flights, hotel rooms and rental cars—including Web specials—all in one place. SideStep is a privately held company. For more information, visit .

About Frontier Airlines, Inc.:
Denver-based Frontier Airlines serves 23 cities coast to coast with a fleet of 25 Boeing 737 jets and employs approximately 2,400 aviation professionals. The airline is the second largest jet service carrier of Denver International Airport with an average of 114 daily systemwide departures and arrivals. Frontier recently announced its own frequent flyer program, EarlyReturns, which offers one of the fastest return programs in the industry. In 2000, Frontier`s maintenance department received the Federal Aviation Administration`s highest award, the Diamond Certificate of Excellence, for the second consecutive year. The award provides special recognition to airlines that have 25 percent of eligible employees complete an advanced aircraft maintenance training program and Frontier is the only Part 121 domestic air carrier to receive 100 percent participation in the program, as it has for the past two years. Frontier provides capacity and other data and industry comparisons on its Web site, which may be viewed at .

Tracey Kelly
(720) 374-4504
E-mail: [email protected]

Clint Hayashi
Connors Communications
(415) 277-4906
E-mail: [email protected]


Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation