The eGroup (Pty) Ltd incorporating eTravel (Pty) Ltd and eHolidays (Pty) Ltd, has been awarded a contract to operate the leisure division of SA Airlink (Pty) Limited, Airlink Tours.

Airlink Tours offers fully inclusive fly-in packaged tours to over 25 Hotels located close to SA Airlink’s route network which includes Phalaborwa, Margate, Nelspruit and Plettenberg Bay amongst others.

The Airlink Tours extensive online website www.airlinktours.co.za will also be maintained and operated by The eGroup which will offer new and revised package tours to the entire retail travel industry locally and internationally. Links to the site will be available from some of South Africa’s premier web portals like www.worldonline.co.za, www.bluebean.co.za, www.businessday.co.za,  www.greenclub.co.za, and www.eTravel.co.za. These sites offer combined page impression in excess of 8 million per month.

Bob Williams, CEO of The eGroup said, “The basis of our success is the ability to spot opportunities and act spontaneously. Local and inbound tourism is experiencing a major boom and we are now able to use the expertise of our management team to immediately run with this project. We already have a firm relationship with most of Airlink Tours suppliers and look forward to utilising this foundation to grow the business to everyone’s benefit.

Rodger Foster, CEO of SA Airlink (Pty) Limited said,“The success of an air service between city pairs is pivotal with the development of the destination, in turn on what the destination offers in terms of tourism opportunities. Airlinktours was established to energise this “Destinations Development” intitiative, and its operation by The eGroup will now facilitate the achievement of this objective whilst allowing SA Airlink to concentrate on its core business - which is to provide a high quality market orientated air service to the travelling public.”

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