Kansas City, MO—Vanguard Airlines, Inc. (NasdaqSC: VNGD) announced today the appointment of Mark R. Cestari to the position of vice president of marketing communications.
Cestari comes to Vanguard from Shuttle America where he was an officer and vice president for marketing/communication. Joining Shuttle America prior to its launch in 1998, Cestari directed all aspects of initial branding, integrated advertising programs, news media/community relations and Internet marketing. Before joining Shuttle America, he was President and CEO of three Convention & Visitors Bureaus-in Providence, Rhode Island; Greenville, South Carolina; and New Haven, Connecticut-where he established innovative destination marketing programs in conjunction with local airport authorities and the major airlines. Prior to that time, he had a 10-year career at various advertising agencies in Connecticut and New York City.
Jeff Potter, CEO and President of Vanguard Airlines, said, “Mark brings more than 20 years of marketing and communications experience to Vanguard. His expertise in marketing, promotion and community relations will be integral as we continue the process of building a better Vanguard.”
Mark Cestari said, “With the April introduction of two new destinations, the scheduled delivery of six MD-80 series aircraft and other product and service enhancements, this is an exciting time to join the Vanguard team. I look forward to the opportunity to be a part of the excellent management team that is in place here.”
Kansas City-based Vanguard Airlines, which began service in December 1994, is a value-priced passenger airline. The airline provides convenient all-jet service to 15 cities: Atlanta, Austin, Buffalo/Niagara Falls, Chicago-Midway, Dallas/Ft. Worth, Denver, Kansas City, Las Vegas (beginning April 1), Los Angeles, Minneapolis/St. Paul, Myrtle Beach, New Orleans, New York-LaGuardia, Pittsburgh and San Francisco (beginning April 1). The Company has approximately 950 full-time employees and currently operates a fleet of 12 Boeing 737s. For more information, visit the Company`s Web site at www.flyvanguard.com.