From today Miles & More, Lufthansa`s frequent flyer programme, has its own website at www.miles-and-more.com. The revamped Internet presence contains all the information that was previously accessible at www.lufthansa.com and www.moremiles.com.
The new-look website offers clearly structured content and enhanced navigation thanks to its simplified and streamlined design. All information is available in both German and English.
The layout of www.miles-and-more.com combines emotionally stimulating design with standard functions and modern technical standards. Navigation is geared around the three main pillars “Earn”, “Spend” and “News & Specials”. Here Miles & More members find a detailed overview of ways to earn and redeem miles. A list of all the Miles & More partners is accessible via a drop-down menu. With a click of a mouse, visitors are linked directly with the website of the relevant company, its offers and promotions. The familiar Miles & More services, such as changing one`s personal profile, booking award flights or checking one`s Miles & More account can be reached via quick links. Registration for new members is prominently placed on the right-hand side of the page. Another innovative feature is the news ticker on the home page which provides members with the latest information on Miles & More.
Interactive communication with visitors and an extensive service area are key components of the redesigned website. In addition to the Service Center and Infotour, the new Miles & More website also has a comprehensive FAQ (Frequently Asked Questions) section. On the main navigation tool bar at the top of the page a search function and a sitemap help visitors to navigate the website. There is also an opportunity to register for a personal copy of the Miles & More Newsletter, which is published monthly and can be ordered as an HTML or text version. Besides the latest offers, the newsletter now contains an overview of the member`s personal mileage account.
An important aim of the new Internet presence is also to integrate the steadily growing network of marketing partners from non-airline sectors, such as Vodafone D2, Deutsche Bank, Bayrische Landesbank, Audi, Porsche, Die Zeit, Die Welt, Bang & Olufsen and many more.
To mark the launch of the new Miles & More website, Lufthansa is holding an exclusive competition from 5 September - 31 October 2002. During this period customers who register online at www.miles-and-more.com will receive a welcome bonus of 2,000 award miles and will also be entered in a prize draw for 10 x 2 return tickets (5 x 2 intra-European tickets and 5 x 2 intercontinental tickets to North or South America, South Africa or India).