Sindy Takes to the Skies

Virgin Atlantic has launched a Virgin Atlantic Cabin Crew Sindy Doll, which is available as part of it’s inflight retail product range from today.
Sindy, the UK’s favourite fashion doll, takes to the skies in her new role, complete with distinctive red uniform, stylish black suitcase and a red bikini, ready for the sunshine when she arrives at one of Virgin Atlantic’s nineteen destinations worldwide.


The Virgin Atlantic Cabin Crew Sindy will be available for Virgin Atlantic passengers inflight for £7.50 (VAT free) and will be exclusively available on the ground at Woolworths, where it will retail for £7.99.


Richard Branson, Chairman of Virgin Atlantic, commented:


“We are very pleased to introduce the Virgin Cabin Crew Sindy to our range of inflight retail products. I am sure Virgin Sindy will be a huge hit with the kids travelling with Virgin Atlantic and maybe spark their imagination to consider working for Virgin Atlantic in years to come!”


Sam Rowe, Inflight Services Retail Business Manager for Virgin Atlantic, commented:

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“The Virgin Atlantic Sindy has been carefully designed and developed to emanate the smart style and well groomed appearance of the Virgin Atlantic Cabin Crew that work hard each day to offer excellent standards of service to passengers.


“We drew on the expertise of our Creative, Marketing and Inflight Services departments to make sure that the uniform, hair and appearance was in line with that of Virgin Atlantic Cabin Crew.”


Lin Sherlock, the Senior Buyer for Girls` Toys at Woolworths said:


“Woolworths is the leading High Street toys retailer and Sindy is one of our most popular dolls. We are delighted that Sindy is pursuing a career as a Virgin Atlantic cabin crew member and are convinced that she will be flying high this autumn!”


The Virgin Atlantic Sindy is just one product featured in Virgin Atlantic’s Retail Therapy brochure. The award-winning product range includes designer goods from Chanel to DKNY, jewellery from Swarovski to Sackville and Jones and state of the art electronic gadgets from Compaq Pocket PC’s to Casio Colour Wrist Cameras. Children travelling with Virgin can explore a fantastic range of games and toys including magic kits, cool talk pens and Star Wars Walkie Talkies.


For further information or for visuals of the Virgin Atlantic Cabin Crew doll, please contact the Virgin Atlantic Press Office on 01293 747373

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