Gulf Air Introduces New First Class Initiatives to Give Customers
What they Want, When they Want it.
Gulf Air today unveiled plans to introduce qualified ‘Five-Star’ chefs onboard flights for its First Class service, to provide customers with the choice, quality and individual attention associated with five-star hotels and international standard fine dining restaurants.
As a first phase in unprecedented changes to re-establish Gulf Air as the region’s leading airline, Gulf Air President & Chief Executive, James Hogan said that the chefs were being recruited from five-star hotels and restaurants from all over the world to add a new dimension to the airline’s First Class service:
“Customers will immediately appreciate the difference, whether it’s the salads being freshly tossed and dressed chairside, or meals being hand delivered, cooked to the chosen taste of the customer, plus presented to illustrate the talent and flair of the Inflight Chef.
“The whole restaurant experience will be made complete by a ‘Chef’s Dessert Buffet’, whereby an extended choice of desserts will be individually plated and presented to a customer’s expressed taste,” added Mr Hogan.
In a move unique to the Middle East, Gulf Air will also introduce a “Dine on Demand’ dining option on night flights, whereby Inflight Chefs will take orders from an expansive menu, which will then be finished and served at a chosen time, allowing customers greater flexibility to rest and dine when they desire.
Mr Hogan believes the new services in First Class reflect the greater focus on the customer and their needs: “In line with modern restaurant trends, new initiatives focus on providing top-quality fresh food at flexible times with the best of service. Gulf Air is creating a real ‘Restaurant in the Sky’ feel. It`s all about the airline reflecting the needs of the customers, and not the customers fitting in with our needs.”
The Inflight Chefs will be introduced initially on routes to London from September 6, however, there are plans to expand the ‘Restaurant in the Sky’ service across the network, including flights to Paris and Frankfurt.