On a second year bases and according to the prestigious English marketing consultant SkyTrax, LanChile has been elected best Latin American airline. This research has been the largest worldwide survey ever made to airline passengers. It measured product quality and the service provided. The survey considered more than 4 million answers, all of them sent by people from 84 nationalities. The poll, which this year increased twice as compared to the previous sample, expressed its preferences between August 2001 and March 2002. The responses were gathered through on-line poll opinion studies, and on board as well as airport interviews, all over the world.
As a result of this study, Emirates was awarded best world airline for the year 2002. At the same time, the category of world regions and continent best airline was given to LanChile for best airline in South America with regards to the quality of service offered to its passengers.
Luis Ernesto Videla, LanChile COO, stated “This award LanChile obtains for the second time consequently, comes to show the international reputation the company has well-gained for its service quality and excellence. Without doubt, this confirms we are on the right track and that the efforts made to focus on our passengers needs and requirements have been rewarded once again, by their constant preference”.
Summary of results:
Best 2002 World Airline:
2.Cathay Pacific Airways
- LanChile (South America)
- British Airways (Europe)
- Cathay Pacific (Asia)
- Continental Airlines (North America)
- South African Airways (Africa)
- Air New Zealand (Australia-Pacific)