easyJet has achieved record passenger numbers on its Belfast International to London Luton route for May 2001.
The airline has now overtaken British Airways in monthly passenger traffic to become the second biggest carrier to the London market. In fact, a third of all Northern Ireland - London air passengers are now travelling with low-cost airlines.
Almost 33,000 passengers flew with easyJet in May compared to British Airways` 29,000 passengers, taking 19% of Northern Ireland - London traffic compared with British Airways` 17%, and creeping up on market leader British Midland. In addition, 80% of all available easyJet seats were occupied on this route.
The Northern Ireland to London market is now the most competitive in the Province with both business and leisure travellers benefiting as available seats outstrip demand. The growth of easyJet means that the average fare paid by local travellers between Belfast and London has fallen.
The growing popularity of easyJet was confirmed in research conducted by Ulster Marketing Surveys in November 2000, which revealed that 57% of Northern Ireland frequent flyers had flown with easyJet.