In line with its predictions earlier this year, low cost airline buzz today announced a 15% increase in the number of passengers booking in November 2001 compared with the same period last year. The substantial rise comes hot on the heels of buzz`s recent decision to cease short-term price promotions in favour of a longer term fare restructure which saw its prices slashed by up to 45%.
buzz now offers the lowest non-promotional fares into Europe from the UK whilst retaining its commitment to provide a service which exceeds expectations of the low-cost sector. While the traditional airlines continue to suffer, buzz`s latest growth figures prove that passengers are sold on the idea of great value fares without a loss of service.
Says Adam Harris, buzz Head of Sales and Marketing, “We`re delighted with the latest figures and the response to our fare restructuring. People are increasingly sceptical of the constant stream of confusing promotions on offer and our substantial price reductions have helped remove that confusion - the figures speak for themselves. Bookings for Christmas and New Year are very healthy and we see these figures as a trend that will continue well into 2002”.