British Midland Appoints New Sales And Marketing Director

Following its announcement last year of major appointments and the re-organisation of its senior management team, John Morgan has taken up his post as director, sales & marketing with British Midland.

John joins the airline as it prepares for major changes and will spearhead a number of key projects aimed at transforming British Midland from a European carrier into a world class airline.

British Midland continues to push for a solution to the Bermuda II talks and remains committed to starting transatlantic services from London Heathrow as soon as possible. In November 1999, the carrier jointly announced its intention to join the global grouping of airlines known as Star Alliance and that Lufthansa was acquiring a 20% stake. British Midland is also undergoing a re-branding exercise and will shortly introduce a new focus to its corporate advertising.

John Morgan said: “It is imperative that we effectively communicate, to all our customers, the major changes that will take place this year. Our proposed transatlantic launch and membership of Star Alliance offers us great opportunities which we must maximise to the full.”

In addition to sales and marketing, John is also responsible for both the reservations and pricing departments. At a time when the airline is facing increased competition from low cost carriers and sales through the internet he will focus on increasing numbers of high yield passengers and developing e-commerce channels.


Prior to joining British Midland, John spent 10 years with British Airways, latterly as general manager, business sales. He also held roles as general manager, West Med, and manager, New Zealand and South Pacific.