Air Pacific Appoint M&C Saatchi

Air Pacific has announced that M&C Saatchi has been appointed worldwide to handle the advertising and communications programme for the airline. The account will be co-ordinated out of the Fiji office of M&C Saatchi and the resources of all offices will be available.

M&C Saatchi is one of the world`s foremost advertising agencies with offices in all of Fiji`s tourism source markets. The company is a leader in tourism advertising and marketing with major airlines and tourism projects, including the World Bank sponsored “Jerusalem 2000” campaign in a number of countries.

Air Pacific is approaching a very exciting expansion period and the development of advertising to support the growth is a critical element of the plans.

Max Kruse, General Manager Sales and Marketing for Air Pacific said “M&C Saatchi was chosen as the new advertising agency for Air Pacific because they are able to bring a great deal of expertise in the airline promotion and advertising field. They have established offices in all our source markets and their people have a great deal of experience in tourism”.

M&C Saatchi is a new company in Fiji but is already the largest advertising agency in the country. It has a staff of fourteen people, all experienced in advertising in Fiji and a wide ranging list of clients. It is fully accredited with all media.


John Ross, General Manager of M&C Saatchi said “We are very pleased to be appointed by Air Pacific. It is certainly one of the most important accounts in the country because of its importance to the tourism industry”.

Michael McQuay—Managing Director & Chief Executive Officer