Air France Signs Its First International Sales Agreement With

11th Jan 2001

As part of the development of its on-line sales, Air France has just signed its first international sales agreement with the agency
This two-year partnership, to include all sites (7 in Europe and 1 in Canada), is based on the following:

* An agreement covering the sales of Air France products on-line, allowing to offer its customers the entire Air France range.

* A marketing action plan adapted to each market drawn up by both partners. Promotional and advertising actions will be launched throughout the year to accompany the development of Air France sales on the sites.

For Air France, this first non-exclusive agreement reflects its determination to focus on dynamic international commercial partnerships, and to use e-business as a distribution channel to meet our customers` needs.



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