Continental Airlines (NYSE: CAL and CAL.A) today will unveil a new $150-million Boeing 777 widebody jet with a spectacular one-of-a-kind exterior design painted by artist Peter Max to commemorate NYC 2000, the official millennium celebration for the City of New York.
The jumbo jet will fly to the airline’s New York hub to be christened at the conclusion of its inaugural flight by Mayor Rudolph Giuliani, Continental Chairman and CEO Gordon Bethune and artist Peter Max. Tomorrow the aircraft will enter regular scheduled service carrying a colorful message about New York on premier international routes including Tokyo, London, Paris and Milan.
NYC 2000 is the official millennium committee for New York City, established by Mayor Giuliani to ensure that the city’s millennium celebrations showcase New York as the capital of the world. The aircraft features the NYC 2000 logo emblazoned on the side.
This innovative flying canvas is a first for world renowned pop artist Peter Max, whose artwork has enlivened major events including the Super Bowl, World Cup Soccer and the New York City Marathon among other things. Commissioned by Continental to design this Boeing 777 in honor of NYC 2000, the artist blanketed its 209-foot length in bright hues of red, blue, yellow and orange.
“Thanks to Continental and New York City, my colors will fly worldwide into the new millennium, a colorful symbol of all that the Big Apple has to offer,” said Max.
“We wanted to help carry a message about the excitement of New York City around the world, and working with Peter on this project seemed like the perfect vehicle for accomplishing the goal,” said Bethune. “The result, whether you see it on the ground or in the sky, is visually stunning.”
“The millennium celebrations in New York City, including the ball dropping at Times Square and First Night Celebrations throughout the City, will highlight New York City’s role as the Millennium Capital of the World and will be the focus of everyone’s attention,” said Mayor Giuliani. “This Boeing 777, decorated by Peter Max’s exhilarating artwork, will be NYC 2000’s ambassador, inviting people from around the world to participate in this historic commemoration. I am pleased to welcome her to the New York City area.”