Continental Airlines OnePass Announces New Online Brokerage Partner, DLJdirect

10th Apr 2000

Continental Airlines (NYSE: CAL and CAL.A) today announced a partnership allowing OnePass members to earn miles while investing with one of Wall Street’s premier investment bank affiliates. Effective April 10, DLJdirect (NYSE: DIR), the online brokerage service of Donaldson, Lufkin & Jenrette (NYSE: DLJ) will become a partner in the OnePass program, Continental’s award winning frequent flyer program.

This new partnership allows OnePass members to earn miles when they do their online trading through DLJdirect. Members earn 10,000 miles when they open and activate a DLJdirect account with a minimum $10,000 account transfer or deposit. In addition, OnePass members will benefit from the many services that DLJdirect offers their clients including, renowned DLJ Research, extended-hours trading, wireless access and much more.

“An online brokerage partner has been a highly anticipated addition to the OnePass program. Continental and DLJdirect are both leaders in their respective industries, and Continental is very pleased to be partnering with a company that shares its standards for excellence and high customer satisfaction,” said Mark Bergsrud, Continental Vice President of Marketing.

“We are pleased to partner with Continental and look forward to providing brokerage products and services to OnePass members,” said Blake Darcy, Chief Executive Officer of DLJdirect. “Our award-winning online brokerage capability combined with Continental’s reputation for superior service is a powerful combination.”

DLJdirect is one of the world’s premier online brokerage firms. Established in 1988, DLJdirect offers a diversified range of investment products and services to sophisticated, self-directed investors. DLJdirect has more than 800,000 customer accounts representing over $22 billion in assets. For more information on DLJdirect, visit the company’s Web site at


Continental is in the top quarter of FORTUNE magazine’s “100 Best Companies to Work for in America,” and has won first or second place Frequent Flyer Magazine and J.D. Power awards for four consecutive years. Continental has received numerous awards for its BusinessFirst premium cabin (Condé Nast Traveler, OAG, Entrepreneur and Smart Money magazines) and overall operations and management (Air Transport World’s 1997 Airline of the Year).

OnePass members can open an account with DLJdirect online at To enroll in the Continental Airlines OnePass program, visit and enroll instantly online or call 1-800-525-0280.



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