Cathay Pacific Airways has been voted Asia`s SuperBrand for airlines in Reader`s Digest SuperBrands 2000 Survey. A SuperBrand is defined as leading brand in class, quality, and dependability. The airline was also voted Hong Kong`s Platinum SuperBrand, meaning it placed significantly above its competitors. The survey results will be published in the May issue of Reader`s Digest.
The SuperBrand winners were chosen from a survey sent out in a random sample of 82,000 copies of Reader`s Digest. More than 6,000 readers took part in the poll. Readers were asked to rate their most preferred brands on five brand values: quality, value, trustworthiness, image, and having a strong understanding of customers` needs.
“We are very pleased to be awarded Platinum SuperBrand status from such a renowned publication as Reader`s Digest,” said James Barrington, Cathay Pacific`s Director Sales and Marketing. “We would like to say a big thank you to all our loyal customers who have chosen us as Asia`s SuperBrand and to our dedicated staff who made it possible.”
All of the questionnaires were processed by independent research company Asian Commercial Research.
Hong Kong`s airline Cathay Pacific is a consistent winner of a range of awards from customers and the industry. The airline was just awarded Best Airline Business Class by Travel Trade Gazette Asia for the third year in a row. Over recent months the airline has been named the Best Service Airline by Next Magazine, Best Business Class by the South China Morning Post, Best Overall Business Class by Australia`s Luxury Travel magazine, and one of the Ten Best Airlines by Germany`s Capital magazine.