The American Society of Travel Agents (ASTA) today praised Aloha Airlines for its decision to keep commissions at 5 percent through Dec. 31, 2002, on both its inter-Island and trans-Pacific flights, calling it an example of how the airlines and the travel agency community can work together.
“Aloha’s decision to keep its commissions at 5 percent is beneficial to all parties involved—travel agents get a boost in revenue and Aloha gains more exposure among consumers,” said ASTA President and CEO Richard M. Copland, CTC. “Aloha Airlines believes in the power of the travel agent. As long as the travel agent is satisfied that the customer’s needs are being met, there is nothing wrong with booking on a carrier that understands the value the agent delivers.
“Aloha recognizes the crucial role travel agents play in the distribution system, as selling the vast majority of airline tickets and in reinstating consumer confidence in flying. ASTA salutes Aloha for putting its money where its mouth is and supporting the agency community. It’s a fine example of how the airlines and the travel agency community can work together,” added Copland.
The mission of the American Society of Travel Agents and its affiliate organizations is to enhance the professionalism and profitability of members worldwide through effective representation in industry and government affairs, education and training, and by identifying and meeting the needs of the traveling public. The Society is the world`s largest and most influential travel trade association with over 24,000 members in 140 countries.