BA recently announced their busiest day for Internet sales in its history, with 4,712 customers booking tickets online on Monday 1 July 2002.
easyJet extends its congratulations to BA on reaching this milestone, but points out there`s a little way to go before matching its own Internet sales. On the same day, easyJet sold over 35,000 seats online - more than seven times BA`s Internet sales. And the record number of seats easyJet has sold online in one day? Well over 100,000!
BA fly around 40 million passengers a year, and so on average sell about 110,000 seats a day. Even taking their new record of 4,712 online sales in one day means that their Internet bookings account for just 4.3% of all sales. As easyJet sells around 90% of all its seats online every day, its title - “the web`s favourite airline” - is safe for the foreseeable future!
According to BA, the new “very attractive and competitive shorthaul fares” are one reason behind the staggering level of online sales now being achieved. But as easyJet recently pointed out, business travellers wanting to fly at peak business times won`t find BA`s “new lower fares”, and that easyJet is still substantially cheaper. Perhaps that`s why easyJet Internet sales are in a different league to BA`s.