American To Launch Major Newspaper Advertising Campaign To Spur Air Travel And Boost The Economy

3rd Oct 2001

FORT WORTH, Texas - Responding to President Bush’s call to get America flying again, American Airlines on Friday will launch a major print advertising campaign as the latest in a series of actions to help restore air travel and energize the nation’s economy.

American’s travel stimulus initiatives include:

* New “Getting Back to Business” fares in the domestic 48 states that give business travelers extra travel flexibility and offer discounts of up to 50 percent without the Saturday night stay requirement;

* Double AAdvantage® miles for all travel on American, American Eagle and TWA through Nov. 15, 2001;

* Reduced AAdvantage travel award redemptions that let members claim tickets for substantially less mileage - just 15,000 miles for an economy class ticket within the continental U.S. and Canada, for example;


* A return to low NetSAAver fares available only on and;

* Extended AAdvantage Executive Platinum®, AAdvantage Platinum® and AAdvantage Gold® status for elite-status members through February 2003.

* A revised web site where travelers can see the airline’s complete flight schedule, make reservations, and get the latest travel news and information, including the latest facts about expanded airport security procedures.

American has resumed curbside check-in at most of the 80 domestic airports where it’s available and has been focused on fully supporting and implementing a range of new security procedures.

“Our customers and especially our employees have been urging American to get aggressive in getting America back to business and traveling again,” said Mike Gunn, American’s executive vice president of marketing and planning. “Thanks to the efforts of our people, we’re consistently operating with more than 99 percent dependability and excellent on-time performance - and, of course, American is the only carrier to offer More Room Throughout coach - so there has never been a better time to travel.

“And we’ve never been more proud to bear the name American,” Gunn said.

The advertising campaign will run under the theme “American’s Getting Back To Business.” Full-page ads will appear on Friday in more than 20 major daily newspapers, including The Wall Street Journal, USA Today, The New York Times and other key papers in Boston, Chicago, Dallas/Fort Worth, Miami/Fort Lauderdale, the New York area, San Francisco/San Jose and St. Louis.



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