British Airways has added Base Airlines of Holland to its fold of franchise partners, the tenth carrier to operate in British Airways` livery and carry the BA flight code prefix.
The franchise will add seven new routes to British Airways` European network.
Base Airlines will launch a new twice daily service from March 28 between its home city of Eindhoven and London Heathrow`s Terminal 4.
It will also link Eindhoven and Rotterdam under British Airways` colours with London Gatwick, Birmingham and Manchester, as well as serving as a franchise partner between Eindhoven and Zurich.
Bob Ayling, British Airways` Chief Executive, said: “The Base Airlines franchise delivers value to customers, shareholders and staff.
“Our franchise partners help provide our customers with the widest range of destinations, and Eindhoven and Rotterdam are welcome additions to our world network.”
Base, founded in 1985, operates a modern fleet of 28 seater Embraer Brasilia aircraft and 16 seater Jetstream 31s.
Hans Noorlander, Director General of Base Airlines, said: “We are delighted to join the British Airways family. We expect now to be able to offer global advantages to our customers.”
British Airways` first franchise partner was CityFlyer Express in 1993. Other franchise operators are Maersk Air, Brymon Airways, British Regional Airlines, Loganair, GB Airways, British Mediterranean Airways, Sun-Air of Scandinavia and South African-based Comair.