Young and dynamic: the ski jumpers of Swiss Ski and SWISS, the new intercontinental airline, are taking jointly to the skies. SWISS is to be co-sponsor and official carrier for Swiss Ski’s ski-jumping and Nordic combination disciplines, flying the athletes to and from their training and competition events.
It’s the successes of Simon Ammann and his team at the 2002 Winter Olympics, the top professional skills of their trainers and assistants and the partners’ shared goals of flying far, frequently and with consistent excellence that make the new SWISS/Swiss Ski team-up such an ideal match. And with SWISS also actively involved in other mass and youth sports projects, more top performances should follow.
In addition to the ski-jumping and Nordic combination disciplines, SWISS is a major sponsorship partner at the Adelboden, Wengen and Lenzerheide World Cup alpine skiing events. The extensive impact of these activities should combine optimally with SWISS’s own brand alignment to help raise international familiarity with the company and its products. And, as sponsor of the Swiss Ski Club Championships, SWISS is also underlining its closeness and commitment to skiers throughout its home country.